Click for a job

Forget your college placement cell, go online to hook an opportunity. Manasi Shah tells you how

  • Published 28.11.17

Are you on the brink of graduating? Well, don't lay the responsibility of finding you a job at the door of the college placement cell, you too must do your bit. In the time of Internet and New Media, there is nothing that you can't do by yourself - including landing a job. In his last semester, management student Kaustuv Bagri worked his contacts from internships and secured a job in an MNC. Srijita Dhar went online and grabbed an amazing job as a software engineer. The trick is to make yourself a brand online.

"Apart from merits and a good degree, it is extremely important for students to have a good online presence," says Kalyan Kar, co-founder of InQube Innoventure, which is an incubation platform that creates technology for social impact.

There are various job portals ready to aid your search, all you have to do is put yourself out there. How, you ask? Start with a crisp resume and upload it on various job portals. Most portals have mobile apps that help you keep track of openings. These portals are the bridge between prospective employees and employers.

Apart from LinkedIn, there are job portals such as,, and more. Spend some time on these sites and apply to as many jobs as you wish. Many of these sites also guide you on how to write a resume that will appeal to employers.

"While recruiting, corporate firms look at professional profiles on platforms like LinkedIn to not only understand the candidate better but also to check their testimonials. The kind of networking that you have and the people you are connected to on these job sites matter too. These sites are more credible than offline resumes," continues Kar. "And it gives a better insight into a person than a half-hour interview," he says.

So how do you build your online presence? Here are a few ways.

Check out job sites

The first step is to download trusted apps and create accounts on job websites. Ritwika Mukherjee, final-year student of Calcutta University, says, "Our university doesn't have much of a placement system so we have to look for work ourselves. These apps and web portals are a blessing in disguise!"

Leverage your network

Your school and college alumni networks are your greatest resource. Tap into it when looking for a job. You never know when casual conversations on a social site can help you land serious internships or jobs at reputed companies.

Use keywords

Every job site or app has a search tool that lets recruiters sort through profiles using specific terms. You need to be strategic in the use of keywords in your online biodata, your website or details about your work experience as it will help your listing appear towards the top. Word cloud generator (that creates "word clouds" from given text. The clouds give prominence to words that appear more frequently in the source text.) can help you choose the best keywords. The more common keywords you use, the better it is. That will make your profile pop up easily when employers search for those crucial words.

Create an online portfolio

Take the time to write a professional biodata. Be creative and showcase your work samples and portfolio alongside the biodata. You can use websites such as Weebly, Wix, and Wordpress to create your online portfolio. Digital resumes are also gaining popularity. If you want to introduce yourself to a prospective employer, you can just mail the link.

Learn software

"I was always interested in learning new things and this helped me when it came to searching for jobs online. Third-party software such as Google Analytics would help me in curating content, making reports. Since I had a working knowledge of these programs, I could apply for a lot of jobs that I would otherwise not be eligible for," says Darshan Shah, a graduate of the Budge Budge Institute of Technology, West Bengal. Some other popular and important software tools are MailChimp, PRNewswire and HubSpot.

Update LinkedIn profile

Usually, this is the first place that employers go to learn more about you. Prachi Desai, final-year student of a media college in Calcutta, says, "After seeing my friends getting internships and even jobs through LinkedIn, I have realised that it is the go-to social networking site for professionals. I now make sure that I keep mine up-to-date." For a start, keep a well-written biodata, a profile picture and cover photo of high quality that explain what you are offering prospective employers. Avoid posting things that do not contribute to your professional persona. If you are in your final semester, ask your professors and others you interact with for LinkedIn recommendations. Having an updated and detailed LinkedIn profile will help you go places.

Kar has a tip for newbies. "Using slangs or making controversial statements on social sites can be detrimental to your career. Prospective employers assess your professional conduct and behaviour through these social networks which give complete insight into the personal profile of the candidate. High-end social behavioural analytics are used nowadays to assess and understand the candidate's social conduct under pressure and stress, which can be extrapolated as the candidate's behaviour in similar professional situations," he says. Make sure you weather stress well, at least on social media.

Be on your best behaviour when interacting on social websites and, before you start applying for jobs, delete all such posts or photos on your profile that may cast a doubt on your professionalism or ability.