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Home / Culture / An exclusive look at Senco Gold & Diamonds’ DG Gold campaign, featuring Sourav Ganguly

An exclusive look at Senco Gold & Diamonds’ DG Gold campaign, featuring Sourav Ganguly

The series of fun ads sees dada rock various avatars inspired from folktales and fairy tales like The Golden Goose and Ali Baba and the Forty Thieves
My first Test, captaincy, all the achievements over a period of time. Every day has been worth gold in my cricketing career. As a father, when Sana was born and spending Sana’s childhood with her. We are so busy in our lives that sometimes what happens is you can’t give them enough time because you have to go to work and now Sana has grown up and she doesn’t have enough time, but I cherish fatherhood the most — Sourav Ganguly
My first Test, captaincy, all the achievements over a period of time. Every day has been worth gold in my cricketing career. As a father, when Sana was born and spending Sana’s childhood with her. We are so busy in our lives that sometimes what happens is you can’t give them enough time because you have to go to work and now Sana has grown up and she doesn’t have enough time, but I cherish fatherhood the most — Sourav Ganguly

Saionee Chakraborty   |   Published 26.08.22, 12:54 AM

Every time we have met Sourav Ganguly in the past few years, the iconic cricketer-turned-administrator has spoken about his desire to carve out time for some much-needed rest. So cramped is his schedule that this time we were able to touch base with him after trying for three whole days. Finally he managed to squeeze some time out for The Telegraph in between back-to-back shoots in Mumbai, on Wednesday evening, to chat exclusively about his campaign for Senco Gold & Diamonds’ DG Gold —“a digital platform for customers to buy, redeem and sell gold” — that has launched today.

The series of fun ads sees Sourav rock various avatars inspired from folktales and fairy tales like The Golden Goose and Ali Baba and the Forty Thieves. The Poroshpathor storyboard will remind you of Satyajit Ray’s cult classic of the same name. “I am looking forward to seeing them. I have played various roles. I enjoyed Ali Baba the most. We shot in Kolkata,” said Sourav, over phone. With numerous ads under his belt, does he enjoy shooting them now? “I do and enjoy it,” he smiles. Sourav said he uses the digital medium primarily for work. “There’s Instagram and I tweet whenever required. I use it for work,” he said. Not much of a shopper either, he said he picks up things he needs.

From a career and a life so memorable, Sourav also picked some of his golden memories for The Telegraph. “My first Test, captaincy, all the achievements over a period of time. Every day has been worth gold in my cricketing career. As a father, when Sana was born and spending Sana’s childhood with her. We are so busy in our lives that sometimes what happens is you can’t give them enough time because you have to go to work and now Sana has grown up and she doesn’t have enough time, but I cherish fatherhood the most. As a son, I remember my father used to feed me before I went to school. I do that to Sana also. I played a lot of cricket with all my friends. My time on the cricket field with them is golden,” he said.

Sourav turning out for a special match at the Legends League Cricket at Eden Gardens on September 16 has garnered huge interest already. “One charity game... a fundraiser... don’t expect me (to play like old times),” he laughed.

And, he had good news for all his fans who throng Behala every Durga Puja to see Dada at the pandals. He will be in Kolkata this year for the Pujas. #can’twait 

We introduced DG Gold, a digital platform for customers to buy, redeem and sell gold through our website mydigigold.com almost a year ago to this date. This new-age product was launched keeping in mind the extremely aware Indian millennials who not only know about various asset classes to invest in but also realise the benefits of saving early. This initiative by us at Senco Gold & Diamonds enables customers to purchase 24 carat gold of 99.5 per cent purity for as little as Rs 250 sitting at the comfort of their homes with the help of a few clicks. This platform gives consumers the flexibility to redeem their DG Gold in the form of jewellery or gold coins at any of our 127 showrooms across India or they can also sell the gold online on the website as per the prevailing rates, anywhere and anytime. Through this campaign, our national brand ambassador Sourav Ganguly will be seen in three different avatars, emphasising the key features of DG Gold — instant hassle-free transactions, pure 24-carat gold, full security and insurance. We are confident our customers will love this campaign and it will bring a smile on their faces seeing the humorous side of our beloved Dada. I would also like to thank Joita Sen, director, Senco Gold & Diamonds, and the entire marketing team who collaborated with Bang On, our advertising agency to produce a very engaging set of commercials
- Suvankar Sen, MD & CEO, Senco Gold & Diamonds
It was a fantastic experience to work on these films, from coming up with the ideas to bringing them to life on camera. The best part of it all was Sourav himself. He was such a great sport to play the humorous roles and reveal his comedic side for the first time on screen. His support and value addition in the whole process made the films and the experience even more enjoyable. He is a director’s dream actor and surprised everyone with his natural comic timing and sense of humour. We look forward to making more such unique films with him in the near future!
- Piyash Ghosh, director and cinematographer, Bang On Content


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