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Home / Culture / Advertising Club Calcutta honours two stalwarts, with The Telegraph

Advertising Club Calcutta honours two stalwarts, with The Telegraph

Shirshendu Mukhopadhyay and Josy Paul were awarded the Storyteller's Award and the Hall of Fame award respectively
Host for the evening, Sujoy Prosad Chatterjee, said: “This is the second time in a row that I am hosting the awards. I feel happy to be associated with creative excellence. I had a background of advertising and PR myself.”

  |     |   Published 18.02.20, 02:27 PM

The advertising world came together to honour Shirshendu Mukhopadhyay and Josy Paul — stalwarts of literature and advertising, respectively, at the Advertising Club Calcutta Hall of Fame & Storyteller’s Award 2020 in association with The Telegraph at the Calcutta Rowing Club on February 8.

The event saw versatility at its best as music, movies, wit and humour thrived through the course of the evening. There were performances by Ujjaini Mukherjee and Anwesha Mitra as they upped the tempo with a heady mix of Indian and western, and modern and retro. The felicitation was followed by cocktail and a delectable dinner. Snapshots:

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We caught up with Sirshendu Mukhopadhyay after the felicitation

Why do you think you are a favourite of filmmakers?

It’s a good question. It’s a mystery to me. I have been writing for a long time. It’s been 60 years. Earlier, there were very few films based on my writings. In the first 30-40 years, only one or two films were made. At that time, filmmakers didn’t look to me for their movies. For example, Manojder Adbhut Bari was written in the ’70s. It has been made into a film only now. But now I believe that I have the most number of films made from my books. I don’t know how this happened. Suman Mukhopadhyay then made a film called Asamapta based on Aschorjo Bhromon. I don’t know how he did it because it’s a novel based on soliloquy. I won’t be able to say much as I don’t understand filmmaking at all. Now things are such that I am having to refuse people.

You are a prolific writer. Where do you draw inspiration from?

I don’t believe in this word ‘inspiration’. If you keep waiting for inspiration, nothing will ever get done. Who will inspire you? No one is duty-bound to do that. Parents will encourage you... that is natural. In terms of writing, my parents never inspired me, to be honest. They, in fact, discouraged me... saying you should find some work instead of writing. One should be able to inspire oneself, it should come from within. If you can’t inspire yourself, no one will.

Your favourite authors...

Bankimchandra Chattopadhyay, Michael Madhusudan Dutt, Ishwarchandra Vidyasagar, Rabindranath Tagore, Satinath Bhaduri, Bibhutibhushan Bandyopadhyay, Jibanananda Das, T.S. Eliot, Nikolai Gogol, Fyodor Dostoyevsky, Albert Camus and many more.

Any novel of yours that you would like being made into a film?

Yes, there’s one which can be made into a film but no one has done it so far — Noronari Kotha. 



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