Calcutta, Jan. 8: Mindhour, the city-based education technology start-up, has raised an undisclosed amount from Bluecircle Services, which operates in various fields such as corporate finance, capital advisory, private equity and angel funding.

"The start-up focuses largely on students belonging to 6-10 standards. What sets them apart from others is that they operate in the business-to-business space and not business-to-customer space," said Jagdish Purohit, MD of Bluecircle Services.

Founded in April 2014, Mindhour introduced the concept of gamification in two subjects - maths and science - to bridge the gap between students and teachers.

"We are trying to address the needs of students through three products - online programme, study tablets and physical classes run by Mindhour's teachers. We have formulated a curriculum-based adaptive learning programme to ensure a child's complete preparation. Our exhaustive and in-depth analysis reports help to highlight the weaknesses and strengths of a child," said Sumit Marda, co-founder and CEO of Mindhour.

The online programme is priced at Rs 8,000-15,000 a year depending on the class. The study tablets are pre-loaded with Mindhour's educational programmes and are priced at Rs 14,500 each. The physical classes are tech-driven tuition centres. The teachers have to undergo Mindhour's one-month training by paying a one-time fee of Rs 1.5 lakh. A student can get tuitions at Rs 2,000 a month.

"The funds raised will be used to market and consolidate our position in the country. We have 5 lakh users across all our platforms from 92 cities and have tied up with over 2,000 ICSE and CBSE schools. We are also in talks with three state education boards - Karnataka, Kerala and Maharashtra," Marda said.

"We will also use the funds to enter new spaces. Thus, we will be catering to students of classes 4-5 from the next academic session," Marda added.