New Delhi, July 18: Ahead of Reliance Jio's full-scale entry into the mobile services arena, Idea Cellular today joined a price war with Bharti Airtel by cutting data tariffs by as much as 67 per cent to stem customer flight.
While Airtel yesterday announced plans to offer prepaid customers as much as 67 per cent more data for the same fees, Idea Cellular today announced a matching cut.
"Idea Cellular has now slashed the rates of its 4G, 3G BIG Internet packs by up to 67 per cent, providing more value to internet users who consume data packs of 2GB to 10 GB," Idea said in a statement.
Earlier last week, Idea had announced a price reduction by 45 per cent for light internet users (below 1 GB).
Vodafone is also planning similar moves in the coming days.
Idea will offer 10GB 4G/3G data packs for just Rs 990. Idea's 2GB data is now priced at Rs 349 against the earlier price of Rs 449. Idea users will now get 5GB of data at Rs 649.
Mukesh Ambani's Jio is expected to launch high-speed data and 4G voice services as early as August.
Reliance Jio is already offering services for a limited number of users on a trial basis, integrating spectrum and testing the network.
Jio, which has 1.5 million customers in its beta tests, may offer high-speed data at a very low price or may bundle free voice calls to lure users in the world's second-largest smartphone market.
The Airtel stock today slipped 4 per cent to close at Rs 363.45 on the Bombay Stock exchange, while Idea shares declined 6.5 per cent to close at Rs 103.90.