The Telegraph
Saturday , August 9 , 2014
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Yamaha Motor rejig

New route

New Delhi, Aug. 8: Japanese two-wheeler giant Yamaha Motor Co today restructured its businesses in the country, bringing all group companies under one single leadership.

The apex company will be Yamaha Motor India Pvt Ltd, which will be involved in strategy. Under it, there will be three companies — India Yamaha Motor, which will be involved in manufacturing; Yamaha Motor India Sales, which will be into sales and marketing; and Yamaha Motor Research and Development, which will handle product development.

In fact, Yamaha Motor India’s operations were discontinued in 2008 when Yamaha announced a joint venture with Mitsui, also a Japanese company. The joint venture India Yamaha Motor began to make bikes.

Now, the company will restart Yamaha Motor India which will function as the regional headquarter and the corporate control body for the Indian operations, apart from drawing up strategy.

Hiroyuki Suzuki, CEO and managing director of India Yamaha Motor, will be the new managing director of Yamaha Motor India. The appointment is effective from August 15.

“He would also function as the chairman of the other Yamaha group companies in India — India Yamaha Motor, Yamaha Motor India Sales and Yamaha Motor Research & Development India,” a Yamaha statement said.

On the development, Suzuki said, “The restructuring is part of Yamaha’s mid-term plan and is aimed at improving organisational efficiency by enhancing functional focus.”

The objective of setting up independent vertical for manufacturing, sales and marketing and R&D was to enhance the functional focus, thereby excelling in these three core areas of our business, he said.