The Telegraph
Wednesday , July 23 , 2014
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Mercedes drives in new compact sedan

Eberhard Kern at the launch of the CLA 45 AMG in Greater Noida on Tuesday. Picture by Prem Singh

New Delhi, July 22: German automobile major Mercedes-Benz today rolled out the CLA 45 AMG compact sedan priced at Rs 68.5 lakh.

This is the eighth model to be launched by the company in India this year. Mercedes plans to launch as many as 10 cars this year.

Mercedes’s AMG branded cars are engineered to enhance the performance of Mercedes models.

The company, which is bullish on the growing demand for premium cars, said it would offer another high-end sedan within six months.

“The launch of the CLA 45 AMG in India is a step towards the evolution of performance driving in the country,” Mercedes-Benz India managing director and chief executive officer Eberhard Kern said.

“We have seen a rising demand among our growing young customer base for a stylish and high performance car, which makes a strong personal style statement adding practicality of everyday use simultaneously,” he added.

Mercedes-Benz, which sold 9,003 cars last year in India, is looking at a double-digit growth this year. It has expanded production at its Chakan plant in Maharashtra to 20,000 units per year to meet the growing demand.

Electric cars

Electric vehicle manufacturers are pinning hopes on the early implementation of the National Electric Mobility Mission Plan to revive the sector, industry body SMEV today said.

Under the National Electric Mobility Mission Plan 2020, which was announced by the government in 2011 but has not been rolled out yet, the electric vehicle manufacturers will get incentives worth Rs 14,000 crore over the next six years.