The Telegraph
Thursday , July 10 , 2014
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Global beauty crown for Dhanbad’s bahu
- Choosing both mom & hubby, Ashwini Rohit Lala bags Mrs Asia International title

She is the new beauty queen of Dhanbad, er, Asia.

Coal capital’s very own bahu Ashwini Rohit Lala has made the town proud, bringing home the Mrs Asia International 2014 title.

Representing India at the finale in Kuala Lumpur, Malaysia between June 25 and 29, Ashwini proved that winning a beauty pageant went beyond flaunting a washboard tummy in teeny-weeny bikinis.

Pipping 26 other contestants from Asian countries, Ashwini, who is a former corporate honcho, awed her judges and audience at Kuala Lumpur’s PRGM auditorium with her comely combination of beauty and brains.

Ashwini, felicitated in Dhanbad on Tuesday evening, thanked her husband, in-laws, parents and friends for her win. Asked how she won the coveted crown, Ashwini said she aced the last question.

She was asked a formidable googly — who would she choose between her mother and husband.

An unfazed Ashwini smartly said both. Explaining her stand, the Dhanbad bahu impressed judges when she articulated the contributions of her loving mother and supportive husband.

Her answer, which combined the best of head and heart, made her husband Rohit, a Dhanbad-based entrepreneur, proud. He and their two sons — Ayushman and Aryaman — had attended the pageant.

Recounting her tour, Lala said contestants went for interviews, grooming sessions and rehearsals. In between, organisers took the women to Malacca City, about 300km from Kuala Lumpur, to show Malaysia’s cultural heritage.

On the final day, contestants were judged on looks, fitness, know-how, social work, personality and articulation.

Ashwini, who qualified as an electronics engineer from Pune University and went on to do an MBA from Canada, worked with MNCs like CocaCola before her marriage to Dhanbad entrepreneur Rohit.

Now, she’s an organic farmer, using five acres that belong to her father-in-law Deepak Lala, also a leading businessman of Dhanbad. A hands-on mother, she also helps her husband in his business.

Asked what the win means, she said: “I have more responsibilities. I want to inspire other women to be fit, confident and work for the needy.”

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