The Telegraph
Monday , July 7 , 2014
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Bhindi & broccoli sit pretty on virtual cart

- XLRI alumni launch online shopping for veggies & groceries, promise great discounts too

Ever fantasised about shopping for dal-chawal or alu-pyaz online? If so, here’s your Sunday surprise that can be your everyday convenience option.

For a lot of customers — busy professionals, the elderly and online shopping addicts — the weekend novelty of pushing heavy shopping trolleys bursting with groceries at the nearest mall is wearing off. They’d much rather log in, add what they need on a virtual cart, pay via plastic or opt for cash on delivery and finish the task.

Doing a Flipkart or a Jabong with groceries is, an e-commerce start-up company that opened on Sunday. Founded by two 24-year-olds Ashish Sharma and Rahul Agarwal who are alumni of Entrepreneurship Development Centre, XLRI, the website was launched on the B-school campus by Prabal K. Sen, chairperson, Entrepreneurship Development Centre, XLRI, and Sharad Sarin, senior faculty member (marketing), XLRI.

Now, customers can log on to jsrbazaar or call up 7761842933 to place their grocery list.

Like established e-commerce companies, jsrbazaar will give options of e-payment or cash on delivery, though for the first month they are offering only cash and card options on delivery.

The plus point is whether it rains or shines, grocery products, vegetables, frozen foods and even cosmetics would be delivered right at the doorstep of customers, within 24 hours at the most.

The founders also promise a reasonable price, lower than retail MRP, by following the e-trading mantra of eliminating middlemen to reach cost benefits to customers.

“It’s the farm to home concept. So, if onions sell at Rs 28-30 a kilo at the retail market, offer you the same between Rs 20 and 22, and that too fresh. Our tie-ups are solid. Indian customers have a habit of bargaining on vegetables and roaming around marketplaces to bag the best deal. We appreciate this psychology of getting the best value for money. So, great deals and discounts would be a regular feature. There’s no fixed price,” Ashish said.

He added that they had received about 100 calls on Day One. “We are highly kicked about this. It’s a great response. We started this service-oriented company as people in Jamshedpur go to local markets come rain or shine. Also, retail prices vary across markets. Here, we promise to make everyday shopping fuss-free,” said the young entrepreneur.

Co-founder Rahul chipped in, saying if people shop online for clothes, books, cosmetics and so on, they would love to do so for vegetables and groceries too.

“It’s a concept that’s working well in metros. And, many people in Jamshedpur also have no time during weekdays and want to spend quality time during weekends. They don’t want to waste time on grocery shopping. We are here for them,” he said.

The duo added that apart from the run-of-the-mill stuff, they would also offer imported chocolates and exotic vegetables such as broccoli. “We all love the good life, don’t we,” grinned Rahul.

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