The Telegraph
Friday , June 27 , 2014
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Merc bets on compact car
- German car makers pin hopes on new models

Boris Fitz in Calcutta on Thursday. A Telegraph picture

Calcutta, June 26: Mercedes-Benz India expects its range of compact cars to replace the C-Class and the E-Class models as its best sellers.

Mercedes sells two compact cars — the A-Class and the B-Class — which contribute 20 per cent to the sales.

The company expects to bring in a compact SUV GLA and compact salon CLA by the end of this year. With the introduction of these two models, Mercedes expects 40 per cent of its total car sales to come from this segment.

“When we launched the compact cars last year, there was a lot of scepticism in the market. However, we are glad to prove that wrong. We are here to celebrate the success of the new generation compact cars,” Boris Fitz, vice-president (sales and network development) of Mercedes-Benz India Ltd, said during the launch of the 1st edition of the A-Class and B-Class here today.

The edition 1 A-Class is priced at Rs 28.67 lakh, while edition 1 B-Class costs Rs 31.33 lakh, ex-showroom, Calcutta.

Mercedes sold more than 9,000 cars in 2013, registering a growth of 32 per cent over 2012. During 2013-14, sales rose 47 per cent to 9,500 cars. The company is aiming for a double-digit growth this calendar year.

Attributing the growth to the success of its compact cars, Fitz said: “This is happening not just in India, but is a global trend. Even globally, our new generation compact cars are contributing to about 20 to 25 per cent of our sales and this is set to grow even further.”

Asked if the company would start local assembly of the A-Class and B-Class, Fitz said: “As of now no, but we have started local assembly of the S-Class and we are ramping up production at our facility to get future ready.”