The Telegraph
Thursday , June 19 , 2014
CIMA Gallary

Reel pill to check AIDS in real life
- State society to tie up with cinemas & screen 15-minute documentary

Bihar State AIDS Control Society has come up with a “filmy” idea to spread awareness about acquired immunodeficiency syndrome (AIDS).

It would soon tie up with movie theatres for awareness programmes on AIDS. According to the plan, Bihar State AIDS Control Society would showcase a 15-minute documentary on AIDS awareness during film intervals.

National AIDS Control Organisation (Naco) has sanctioned around Rs 14 lakh for the programme.

Manoj Kumar Sinha, the information, communication and education officer of the society, said: “The programme would be launched in 12 districts (Patna, Vaishali, Muzaffarpur, Saran, Siwan, Gopalganj, Begusarai, Sitamarhi, Madhubani, Darbhanga, Gaya and Bhagalpur). There are 66 movie theatres in the 12 districts and the documentary film would be screened in all of them.”

He added that they would select an organisation to make the documentary film and the selected organisation would be asked to use local artistes for the film.

“The society has never taken such an initiative though its parent body Naco gives advertisements related to AIDS awareness programmes in movie theatres, which is screened for a few seconds. We are hopeful that the initiative will bring good results,” said Sinha.

He added that the society would screen the documentary film in the theatres only from September to December.

“We have chosen this period because this is the time when there is a huge rush of migrants in these districts because of festivals like Dussehra, Diwali and Chhath. Labourers who move to the other districts for work return to their home during this period,” added Sinha.

The society has taken a number of initiatives in the past one year to spread awareness on AIDS and also for the welfare of AIDS patients. Last year, it selected cultural groups to perform street plays to spread awareness on AIDS.