The Telegraph
Wednesday , June 18 , 2014
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Suzuki bets big on scooters

Calcutta, June 17: Suzuki Motorcycle India is betting on increased scooter sales even as the company expects the entire industry to register a marginal growth this year.

The two-wheeler company, which sold around 3 lakh scooters last year against a market size of around 45 lakh, expects sales to firm up this year.

“The market growth is expected to be flat, but the scooter segment is going to grow,” said Atul Gupta, executive vice-president (sales and marketing), Suzuki Motorcycles India. He added that the 110cc scooter segment would contribute a significant portion to sales.

The company has recently launched the Let’s in this segment, which constitutes one-third of total scooter sales.

“We expect to sell around 1 lakh (110cc) scooters in the next 9-10 months of the fiscal,” he said on the sidelines of the launch of the Let’s in Bengal today.

The company is looking to take advantage of the increasing preference for scooters among buyers.

According to the company, the share of scooters in the total two-wheeler sales in India has increased to around 27-28 per cent last year from under 20 per cent a few years back at the expense of motorcycles.

“There is an increased preference of scooters among both genders and the technology of scooters have also evolved over the years resulting in greater mileage and convenience,” Gupta said.