The Telegraph
Friday , May 30 , 2014
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Tata Motors banks on growth, infrastructure

Guwahati, May 29: Tata Motors is banking on infrastructure development and industrial growth in the Northeast to sustain its market leadership in the medium and heavy commercial vehicle segment.

“Over the past five years, our market share in the Northeast has galloped because of growth drivers such as infrastructure and industrial development. A number of cement units have come up in Assam and Meghalaya while the haulage and construction sector too has made substantial progress,” a company official told The Telegraph.

The leading truck manufacturer has scaled down features from the Prima trucks to come up with 10 heavy commercial vehicles in the Prima LX range launched here on Wednesday evening.

“We have scaled down some features of the Prima range to position the multi-axle trucks between the premium and the traditional trucks. Six models have been launched in the cargo segment while four are tippers, all of which have different combinations of drive lines and load bodies,” he said.

Currently, Tata Motors has a market share of 60 per cent in the overall commercial vehicle segment in the Northeast.

“In the heavy segment, we have a market share of 93 per cent. However, there was a drop in sales volumes because of a sluggish market and constraints such as road blockades that affected coal transport. But, we are hopeful of an upsurge in the multi-axle segment (that caters to cement and oil sectors) with new highways coming up,” the official said.

The size of the multi-axle truck market in the country would be over Rs 2 lakh.

“In the Northeast, we sell about, 1,500 commercial vehicles per month. We have a network of 15 dealers across the Northeast and look to have five more by the end of this fiscal,” he said.

On the rising fuel prices as a hindrance to growth, he said, “The new range of trucks has a better mileage than our competitors. So, we expect to have good demand for the vehicles,” the official said.