The Telegraph
Tuesday , May 27 , 2014
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Modi mania grips city bookstores

- Works on and by new Prime Minister a huge hit in Ranchi and Jamshedpur

Having garnered overwhelming support on social networking sites Facebook and Twitter, Prime Minister Narendra Modi is now ruling bookstalls in two cities.

Tomes on tsuNaMo are selling like hot cakes in Ranchi and Jamshedpur. If the shopowners are to be believed, sales leaped ever since the Lok Sabha poll results declared the mandate in favour of BJP’s poster prince.

Book vendors in Jamshedpur said a number of titles related to Modi and his life had been launched in the past two months in Hindi, English and other languages. The city, however, has a limited collection including Andy Marino’s Narendra Modi: A Political Biography (Rs 599) and Kingshuk Nag’s The NaMo Story: A Political Life (Rs 295), which are also among favourites.

“Many of these books were launched just before or during the elections. These days, most people order books online. Despite this, we have sold 40 copies of the book by Andy Marino in the past month. We have some copies left, after which we will send a consignment request to the publisher,” said Mukhtyar Singh, owner of Wasawa Singh’s at Kamani Centre, Bistupur.

According to shopkeepers, more than 10 titles on Modi, including biographies, had already been released and at least half a dozen more will hit stalls in the next two months.

Vendor also agreed that sale of books on leaders in particular and politics in general had gone up since poll fever gripped the city.

Sanjaya Baru’s book on former Prime Minister Manmohan Singh, The Accidental Prime Minister, has drawn bookworms too.

“We had kept a few copies of Hindi and English books on Modi. They were sold in a jiffy. Most readers are in their mid-forties or older. We guess once Modi assumes office, sales will go up further,” said Vimal Agarwal, owner of Agarwal Book Store in Bistupur.

If the steel city is cashing in on Modi mania, so is capital Ranchi. Books penned by the new Prime Minister himself are drawing many a reader.

Shopowners of the capital said Abode of Love (Rs 165), written by a much younger Modi during the Emergency years when he was with the RSS, was one among equals on the popularity charts.

“We had brought 45 copies some 10 days ago and all have been sold. Even the young generation is buying this book,” said Pradeep Burman of Gyan Deep bookstore near Albert Ekka Chowk. He added that Game Changer Narendra Modi (Rs 250) by Sudesh Verma too had many takers.

Online shopping platforms such as Amazon and Flipkart are also offering NaMo books in English, Hindi and other languages. There are heavy discounts too.