The Telegraph
Friday , May 16 , 2014
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Sudha milk falls short

The marriage season and a sudden surge in demand for dairy products in Bihar have triggered a milk crisis in Kolhan region.

Adityapur-based Jamshedpur Dairy, a unit of Bihar State Co-operative Milk Producers Federation (Comfed) that sells packaged pasteurised milk under brand name Sudha Dairy, is not getting enough milk from Bihar.

According to sources, milk supply from Barauni in Bihar has taken a beating over the past few days because of a rise in demand during the marriage season. Moreover, Biharis are consuming large quantities of milk products like lassi, buttermilk and ice cream to beat the summer heat.

“The Adityapur plant has the capacity to process 1 lakh litres of milk. But of late, we had been producing between 1.25 lakh litres and 1.3 lakh litres of milk on an average because of an increase in demand for milk products in summer. But less supply from Bihar has forced us to bring down the production to 1.10 lakh litres,” said Mithilesh Kumar, area in-charge, marketing, Jamshedpur Dairy.

Marketing head of Jamshedpur Dairy Rakesh Kumar Keshri held out hope. “As we also get milk from local cattle, the problem will end once expansion of the Jamshedpur plant is over. We will be able to increase our production capacity to 1.5 lakh litres a day then,” Keshri said.