The Telegraph
Monday , May 12 , 2014
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Volvo rolls in its cars this July

Volvo Auto India will start retailing a range of its cars from a dealership called OSL Scandinavian at Topsia, near the Mercedes showroom of Interkrafts, from July.

“We will open our dealership in Calcutta within two months. We have appointed our dealer principal OSL Scandinavian, which is a part of Orissa Stevedores Limited (OSL), the flagship company of OSL Group,” said Tomas Ernberg, MD of Volvo Auto India, an arm of the Gothenberg-headquartered Volvo Car Corporation.

“We are looking forward to providing safety, Scandinavian design, luxury, comfort and world-class customer service to our discerning prospects in Calcutta,” he added.

“It will be a small showroom with space for just two or three display cars. We hope to have the dealership running by May-end, early June,” said a source.

The OSL Group also runs the city’s BMW dealership.

The inventors of the modern three-point safety belt — the one contraption that most drivers in Calcutta are reluctant to use — have packed their cars with proactive protection systems.

The foremost feature in Volvo cars is the “cage” developed in 1944 and still in use. “It provides a rigid frame surrounding the occupants which creates a space for the interior safety equipment and provides a survival space for the vehicle occupants in case of a crash,” said Jonas Bernquist of Volvo Car Corporation while elaborating the “cage” in the Volvo XC90.

Among the other Volvo firsts are the laminated windscreen that cracks on impact but still holds together and the rear-facing child safety seat.

Ernberg is optimistic about the Calcutta market. “The city has a growing business as well as professional community. Calcutta helps us in expanding our reach in the eastern part of the country.”

Calcutta’s car connoisseurs are upbeat too. “They are one of the safest brands in the world. I would put the Volvo on a par with the Mercedes S-Class. Rock-solid is the term I identify with Volvo,” said Billy Bose of EC Bose and Company Pvt Ltd, who is also a vintage car collector.

Bose has driven the Volvo station wagon XC70 under a hailstorm in Scotland. “I felt very safe in the Volvo.”

The range of Volvo cars available in India is priced between Rs 31 lakh and Rs 55 lakh.

The Calcutta dealership will sell five luxury models that Volvo sells in India. The Volvo S60, a sporty sedan, is priced at Rs 31.90 lakh (base price, ex-showroom Delhi), the Volvo XC60, a compact luxury SUV, will have a sticker price of Rs 41.5 lakh and the Volvo V40 cross country will sell at Rs 31.9 lakh.

The Volvo S80, a luxurious saloon, will set you back by Rs 41.8 lakh while the Volvo XC90, a seven-seater SUV, will be available at Rs 55 lakh.