The district administration has decided to go the milky way to increase the turnout of voters.
In addition, district election officer-cum-district magistrate Anupam Kumar would deliver invitation cards to the elderly from Friday.
Anupam has requested the Tirhut Milk Producers’ Cooperative Committee to get a voter awareness message — Jaiyee vote booth par dalne, loktantra ka parva manain (Rush to cast votes at polling booths and commemorate the festival of democracy) — printed on the milk pouches. The decision aims at fulfilling the Election Commission’s commitment to increase voters’ turnout.
If the decision is implemented, around one lakh milk consumers belonging to Muzaffarpur and Vaishali Lok Sabha constituencies will receive the message daily.
Since the plastic milk pouches are brought from Calcutta and New Delhi, the officials of the co-operative committee have agreed to deliver the message from April 25 to May 4.
The district magistrate (DM) has started noting down the names of elderly voters in 1,800 villages of Muzaffarpur and Vaishali constituencies. “The exercise is aimed at starting the voting process with the blessings of elders and increases the voting percentage,” said Anupam.
Talking to The Telegraph, Anupam said block development officers, circle officers and circle inspectors would deliver the invitation cards to elderly voters. “Even polling personnel would go to nearby villages to hand over the cards. More than 5,000 cards are being printed for the purpose,” he added.
Shahid Choudhary (70), a resident of Mustafapur village, said: “Elderly voters would feel happy and be motivated if the cards are handed over to them at home by the government officials.”
At the behest of the Election Commission, the district election office has made 500 of 2,715 model booths in Muzaffarpur and Vaishali Lok Sabha constituencies to increase voter participation. These booths have ramps for the aged, drinking water arrangement and shade for the voters.