The Telegraph
Friday , April 18 , 2014
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Fans to pick jersey for Lajong

Guwahati, April 17: Shillong Lajong FC has assigned the job of giving a new look to the I-League team in its 2014-15 season to its over one lakh fans. For the first time, their votes will decide the team’s jersey.

The club and its kit partner, Adidas, have shortlisted four designs in its trademark colour, red, for the season and will launch a consumer/fan outreach programme, inviting all fans to vote for their favourite kit. The month-long programme will begin on April 21.

All one will have to do is login to the club website or its facebook profile to select a design.

Talking about the programme, Adidas brand director Tushar Goculdas said, “Shillong Lajong is a club with a huge following across the country. Our partnership began in 2009 with a strong focus on supporting the team with the best in class football gear.

Over the years, we have strengthened the association by supporting the development of their youth teams through our global scouting and training programs.

“Today, we are taking this relationship to the next level through exciting fan engagement programmes and giving back to the passionate fans of the club. Through this latest initiative, we are inviting them to go all out and play a vital role in deciding the new look for their team. This is just the beginning of what’s in store for Shillong Lajong fans and we are equally excited see which design gets the maximum votes.”

Shillong Lajong FC managing director Larsing M. Sawyan added, “This is a great initiative to excite and engage fans, and bring them closer to the team they love. We’ve shared a fantastic partnership with Adidas, who not only enable the players to deliver match-winning performances with cutting edge products, but also support efforts to give fans the opportunity to be closely involved with the team. I will cast my vote and am looking forward to see what the fans choose.”

Lajong team: The Shillong Lajong FC under-19 team departed from Shillong today for the final round of the under-19 I-League scheduled to kickoff on April 21 in Jamshedpur.

The Lajong colts played against Royal Wahingdoh, Rangdajied United and Green Valley FC and emerged the unbeaten Northeast leg champions to qualify for the final round. The team under coach Alison Kharsyntiew will open campaign against Sesa Football Academy on April 21.