The Telegraph
Tuesday , April 15 , 2014
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Yamaha plan to hit million mark in sales

Kurian: Growth focus

New Delhi, April 14: Two-wheeler player Yamaha Motor India Sales Pvt Ltd is targeting sales of a million units per year by 2015.

Last year, the company registered a 34 per cent growth in sales at 651,487 units against 486,810 units in 2012.

The Indian arm of the Japanese auto major had reported a 21 per cent increase in two-wheeler sales at 61,239 units in March against 50,473 units in the same month of the previous year on the back of a spurt in scooter sales.

According to Roy Kurian, vice-president (sales and marketing) of Yamaha, the company will concentrate on being a mass market leader.

Yamaha believes the scooter segment will contribute to more than half of its future sales.

“Our focus is on scooters. At present, scooters is 22 per cent of the total industry. For us almost 40 per cent of our sales are from the scooter segment and it is expected to grow to almost 50-55 per cent in the future,” Kurian told The Telegraph.

He said scooter sales were rising on account of a rise in the number of female riders.

“More women are taking scooters to work and college. A scooter is a family vehicle. In smaller cities we are doing quite well. The western and southern parts of India are the sectors where overall scooters sales are doing well,” said Kurian.

Yamaha is eyeing 10 per cent of the total scooter market, which is around three lakh units. “We are aiming for around 30,000 scooter units per month in the next couple of months,” he said.

At present, Yamaha has three scooters — Ray (113cc), Ray Z (113cc) and Alpha (113cc). It will add more models but only after studying the feasibility of the scooters to be introduced.

The company will also increase its presence in the rural sector in a planned manner.

“We have to focus on the mass market to achieve numbers such as one or two million in sales. We are not that strong in the rural area, but we are reaching out to that segment. The buying pattern is a little different and we are thinking about strategies to approach that market,” Kurian said.