The Telegraph
Saturday , March 29 , 2014
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Hoardings to attract people to vote

Guwahati, March 28: The Kamrup (metro) district administration has now taken the help of hoardings to attract voters in the district.

Hoardings with illustrations and messages urging voters to cast their valuable votes in the upcoming Lok Sabha elections are being installed in different parts of the city.

Hoardings with messages in Assamese like “Vote daan korok” (cast your valuable vote) could be seen at different places across the city. One particular hoarding has an illustration of a woman, who has her mouth covered with a cloth, casting her vote. The message urges female voters not to remain silent, come out of their homes and exercise their right to franchise.

All this is being done to avoid a repeat of the elections to the Guwahati Municipal Corporation, during which only 50 per cent of the total voters in the district came out to vote. “We are taking a number of innovative measures to encourage the public’s participation in the Lok Sabha elections that will take place in Kamrup (metro) district on April 24. We have installed 30 hoardings with messages in Assamese and illustrations urging the public to vote. More will be installed in the days to come. The messages also explain how valuable a vote is in giving shape to a good government for the country,” Chinmoy Phukan, election officer in Kamrup (metro).

These hoardings are being installed in place of hoardings of political parties and candidates which were pulled down after the code of conduct came into place.

“This time we are keen on bringing out the female voters, who are often not allowed by their male counterparts to actively participate in important matters of society. All women should exercise their right to franchise in the next elections. We hope that this time the public will participate fully,” said Phukan.

The district administration is also trying to conduct the elections in a people-friendly manner by sending personalised letters to each voter in the district.

“The letters will mention details like the name of the polling station where a particular voter should cast his vote,” said Phukan.