The Telegraph
Thursday , March 6 , 2014
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- Dhanbad Congress, BJP log on to social media

Dhanbad, March. 5: The effective use of social networking sites by Aam Aadmi Party (AAP) during Delhi Assembly elections has prompted all major political parties to use social media as an effective medium for reaching out to voters.

And with Election Commission announcing the Lok Sabha poll dates on Wednesday, politicians of every hue in Jharkhand have decided to aggressively use social media platforms like Twitter and Facebook to make their pitch to the electorate.

Dhanbad district unit of Congress has in fact come up with the party’s social media cell office at Dhaiya. Although it had created a page on Facebook on February 26, voters started connecting with it once the cell was inaugurated on Tuesday.

“Thanks for this page..RG (read: Rahul Gandhi) is our energy...Kattar Soch Nahi..Pyaar Bhaichare Ki Soch...,” read the comment of one Adil Ali. Another Congress supporter Ajit Kumar wrote, “Congrats.....jit lo India.”

Vaibhav Sinha, the man in charge of the cell, said the party would henceforth actively communicate with youngsters using the social media.

“Nationally, the percentage of first time voters — citizens between the age group of 18-23 years — is one/fifth of the total 60 crore electorate. We are targeting this huge chunk using popular sites like Facebook, Twitter, YouTube among others,” Sinha said.

He added that they would apprise the target audience about the organisational structure of Congress, party ideology, past achievements as well as ongoing activities being carried out at panchayat, block and district levels.

For this purpose, the Dhanbad cell has roped in a graphic designer and two IT professionals. “Our WhatsApp number is 9534465200 and Twitter handle is dhanbadcongress,” Sinha added.

These apart, plans are afoot to start Google Hangout service to organise live interactions of party leaders with common men. An official website is also on the cards.

Not to be left behind, social media cell of BJP led by its in-charge Anupan Sharan also held a meeting on Wednesday at the party office at Hirapur to chalk out their strategy to reach out to voters.

Sharan said, “Although we don’t have any official page on Facebook, our senior leaders like sitting MP Pashupati Nath Singh and district president Hari Prakash Lata have individual accounts. We are also planning to launch our website within seven days.”

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