The Telegraph
Sunday , January 26 , 2014
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Drive to nail villains within

- City-based NGO to free 1lakh citizens from five demons

Jamshedpur, Jan. 25: An NGO has launched a drive in the steel city to help citizens identify and fight “demons” within them.

As part of “Jago Jamshedpur Khud Ko Azad Karo” campaign that started from Sir Dorabji Tata Park near Keenan Stadium today, Freedom Foundation will hold camps in 20 different locations across of Jamshedpur till February 15, reaching out to around one lakh citizens.

“We will try to sensitise people about internal villains and help them get rid of those evil forces. Based on ‘dissolve the box’ theory, the strategy has already been popular in corporate houses and B-schools as a management tactic,” said Santosh Sharma, the NGO’s founder.

Elaborating on the theory, Sharma said generally people had within them at least one of these five “demons” — lack of self-control, fear, ego, attachment and stubbornness — that often led to bigger personal, social and professional issues.

During the campaign, the volunteers will help people find out if they are affected by any of these villains. The organisation has given a face to each villain — frog for lack of self-control, mouse for fear, lion is ego, dog depicts attachment and bull stands for stubbornness.

“We will note down contact details of people who will visit us during the camps. Once the campaign ends, we will send them videos and animations to help them identify villains in them,” said Sharma.

In March, the NGO will hold a seminar where all these individuals will be invited and give tips to get rid of their villains.