The Telegraph
Monday , January 20 , 2014
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Maxi gets maximum footfall

- 35th edition of fair ends, visitors enjoy games on the lines of TV shows

Students of XLRI found marketing solutions through interactive and creative games during the two-day annual Maxi fair, which drew curtains on Sunday.

Organised by the B-school as part of its endeavour to provide students with practical learning, the 35th edition of the fair attracted a record 6,000 footfall this year.

So, what attracted so many people? It would seem that the six research-cum-gaming stalls pulled in hordes.

The kiosk named Bazinga was all about Amitabh Bachchan. It had a jigsaw puzzle, a Q and A session on the actor and a dart game. Visitors made a beeline at this stall.

Sitaron Pe Rakhe Kadam was also a popular choice. At the game stall, the format was that of Kaun Banega Crorepati but with a twist. Halfway through it, a contestant was accused of cheating by XLRI students managing the stall and posing as policemen. Then, the startled person on the hot seat was asked many questions, the answers of which were jotted down by the budding managers as data.

A Minute to Win was again a game kiosk meant to find solutions to academic research.

Manoranjan ke rang, humaare sang, on the other hand, was based television soaps. Participants were given a particular situation from a daily soap and asked what they would have done if they were in that situation.

A little different, the Sitaron Ki Duniya made the participants feel like a celebrity and were given choices of products that they would choose.

Photomania, on the other hand, was a stall that tested on preferred looks, with moustaches, masks and hairstyles as options. Participants had to pick their favourite accessory.