The Telegraph
Monday , January 20 , 2014
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Audi to parade new A3

King: Big plans

New Delhi, Jan. 19: German luxury car maker Audi plans to showcase a host of new models, including its A3 sedan, at the Delhi auto expo.

“We believe in being at the right place with the right product and experience for our customers. The auto expo is an excellent platform to demonstrate Audi’s commitment to India and showcase our line-up of class leading products,” Audi India head Joe King said in a statement recently.

During the expo, the company will unveil the Audi A3 sedan and special editions of SUVs — Q3, Q5 and Q7.

Audi recently introduced the RS 7 Sportback in India. The five-door sports coupe boasts of having the most powerful engine and the fastest speed pick-up among the existing range in India. It is priced at Rs 1.28 crore.

“We started the year with the achievement of becoming the first-ever luxury car manufacturer to achieve sales of 10,000 units in a year, and now we follow it up with the introduction of the most powerful Audi model from our product range,” said King.

Besides the RS7, Audi will have the R18 e-tron quattro and R8 V10 plus Spyder at the upcoming expo. Audi posted an 11 per cent growth in its 2013 sales at 10,002 units compared with 9,003 units in 2012.

The luxury car market in India performed well last year, crossing the 30,000-sales mark.

Mercedes recently introduced the sixth edition of the S-Class luxury sedan in India, priced at Rs 1.57 crore. “We are launching the all new S-Class in India just three months after its global launch in October last year, following up on eight new products we launched in 2013 here,” Eberhard Kern, Mercedes-Benz India managing director and CEO, said.

Jaguar Land Rover (JLR) of the Tatas recorded a 22 per cent growth in sales at 2,913 units last year in India. The company launched models, strengthened its dealership network and participated in many customer engagement initiatives. It now plans to bring in a sports car and a range of sports utility vehicles in 2014.

“A strong dealer network focused on providing one of the best after sales service and the high re-sale value of JLR cars is making customers come back for repeat purchases,” JLR India vice-president Rohit Suri said.