The Telegraph
Tuesday , January 7 , 2014
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Calendar to empower citizens

- 12 pages of information on various welfare schemes

Ranchi, Jan. 6: The state information and public relations department has come up with a specially designed New Year calendar to disseminate information regarding various government policies and schemes, creating awareness among common people about benefits they can avail.

Each of the 12 pages of the calendar carries information about state projects or central government schemes being implemented by the Jharkhand government.

Director of the public relations department Awadhesh Kumar Pandey said the objective was to advertise schemes and educate masses about their rights, using these calendars as a tool of communication.

“Generally, people miss out on various aids due to lack of information. We want them to benefit from various welfare initiatives,” he added.

January shows chief minister Hemant Soren handing over an appointment letter to Ekka Vincent Albert, the son of 1971 war hero Albert Ekka. The picture is an attempt to instil a sense of confidence in families, who lost their near and dear ones in service of the nation.

Similarly, February shows Hemant distributing appointment letters to doctors, paramedical staff and engineers. It speaks of the government’s seriousness to fill up important posts, thereby giving job opportunities to eligible candidates.

March is dedicated to senior citizens. The page highlights the government initiatives for welfare of aged people, like old age home and income generation schemes.

April emphasises on healthcare. It shows inauguration of a hospital and various health projects.

The month of May is for the poor. The page lists various welfare schemes like BPL cards, dhoti and sari at Rs 10 each, among others.

Minority communities find representation in June, which boasts the state’s initiatives to uplift people from unprivileged segments of society.

The page on July focuses on various programmes launched by the present state government to provide livelihood means to urban poor. It shows distribution of cycle rickshaws among slum dwellers.

August showcases welfare schemes for inmates and their families.

September provides information about how to lodge a complaint with the state administration. The public grievance redressal cell at the chief minister’s Kanke resident is the picture of the month.

October displays smooth roods, while November advertises Durghatna Bima Yojna.

The last leaf of the calendar, December, stresses the need to protect rights of tribals and forest dwellers. It shows distribution of land patta.

Pandey said calendars enjoyed a special place in Indian society even in this age of digital media. Around 10,000 copies were being distributed among mukhiyas and village heads across the state.

“Mukhiyas and village heads play an important role to create awareness on various projects at the grassroots level,” he added.

In 2013, the department dedicated its New Year calendar to youths and their skill development. In 2012, the focus was on girl children.