|Vinod K. Dasari in New Delhi on Monday. Picture by Prem Singh
New Delhi, Jan. 6: Ashok Leyland will launch 18 different types of trucks this year under its new brand for commercial vehicles — Captain.
The Hinduja flagship will start selling the new range from next month.
It has invested about Rs 600-700 crore in developing the new range of medium and heavy commercial vehicles.
“During 2014, we plan to launch 18 different types of trucks for different applications under the Captain range,” Ashok Leyland managing director Vinod K. Dasari said.
The company believes demand for heavy and medium trucks will rise this year.
“It (demand) had been steadily sliding for 22 months with November (being) the worst. However, December was slightly better,” Dasari said.
Expecting an improvement in demand in the fourth quarter, Ashok Leyland has decided to step up production.
“We have a total capacity of 10,000 units per month across our plants, but, so far, we were doing 2,000-3,000 units in a single shift because of the slowdown. In the fourth quarter of this fiscal, we are increasing that to 4,000-5,000 units with double shifts in some plants,” he said.
The company today unveiled the tipper model Captain 2523, which has a base price of Rs 24 lakh. It is also going to increase the prices of its existing small trucks by up to Rs 30,000 this month.
The Captain series will be rolled out from the Pantnagar plant of the company.