Talk of the town
Published on 14 September 2013
Mall strollers learn everything about make-up at a pop-up event in Bobbi Brown's store at Select City Walk, Delhi
Eduardo Ferreira is a natural at his job. His brush-strokes are almost artistic and his knowledge, in-depth. A swab from a testing palette on a customer's cheek tells him exactly what colour of foundation and concealer a woman needs to wear. Ferreira is an integral part -- and regional artistry head -- of team Bobbi Brown, a high-end American make-up brand that recently made its India debut.
At an exclusive pop-up event at Delhi's Select City Walk mall this week -- where Bobbi Brown also has its flagship store -- Ferreira and his entourage got down to teaching mall-strollers just what to do while applying make-up. A few men sauntered in to get their faces touched up as well.
Ferreira and his colleagues at the make-up session covered everything from using the correct foundation, eye make-up, concealers and eye pencils.
He explained the importance of choosing the right foundation: "A study suggests that in UK, women buy up to seven bottles of foundation cream every year and 84 per cent of them buy the wrong colour. The right colour is the one which doesn't make you look more pink or a shade darker than your skin tone," Ferreira explained.
He feels that Indian women must use an under-eye concealer for sure: "It's a miracle worker. It's the secret of the universe and, I would say, the best way to hide dark circles. But women should make sure they never apply foundation or concealer with their fingertips and always use a brush," he explained.
Eliano Bou Assi, also regional artistry head, Bobbi Brown, recommends that Indian women try the smoky eye make-up look. "Whenever women use an eye pencil, they must try a colour that is darker than their eye colour. Indian women should definitely try dark eye pencil colours to enhance their eyes and not overdo the kohl," he adds.
Couturier Mandira Wirk (right) and jewellery designer Paayal Gupta teamed up to give a sneak peek into their collection for Bridal Asia 2013
Layered lehengas and fashion designs inspired by Indian art and architecture ruled the roost in an evening that was dipped in gold and came dripping diamonds! With Bridal Asia 2013 just round the corner, fashion designer Mandira Wirk teamed with jewellery designer Paayal Gupta to give a sneak peek into their collection for the upcoming gala. To be held at The Ashok hotel in the capital between October 5 and 7, Bridal Asia is now into its 15th edition with 49 participating designers from across the country. This year will also see 22 jewellery designers collaborating with the designers. Some of the top participating designers include Anju Modi, Gaurav Gupta, Manish Arora and Varun Bahl.
And when Divya Gurwara, CEO Bridal Asia, announces a curtain-raiser for her extravaganza, Delhi's who's who is sure to turn up. The evening saw Wirk's close friends slip into her creations to give a hint of what she would eventually showcase at Bridal Asia. Playing Wirk's clothes-horses were model Sonalika Sahay, socialites Tanisha Mohan, Shabnam Singhal, Kitty Kalra and fitness expert Vesna Jacob.
Model Sonalika Sahay flaunting a Mandira Wirk number
Wirk, pleased with the turnout, said: "All my friends are here to support me. In keeping with the festive season, my collection has a lot of jewel-tones. I have also used a lot of patterns from Jaipur's art and architecture." There were a lot of layered anarkalis and lehengas and long jackets worn with palazzo pants. Wirk has gone with materials like satin silk, velvet, French chiffon, silk jacquard and georgette in hues of royal blue, sapphire, ruby and crimson.
Delhi-based jewellery designer Paayal Gupta was roped in to accessorise the outfits and she chose opulent navratan jewellery, diamonds and rare stones from her vast repertoire. "My signature navratan jewellery is unlike what you see in other jewellery stores. Unlike traditional navratan sets, my designs have modern twists, are lightweight and can be worn with both Indian and Western wear," said Gupta.
Gupta feels that the need of the hour is jewellery that can be worn often and for long rather than it being stashed away in the safety of lockers and safes. "Today jewellery needs to be lightweight so it doesn't weigh women down, literally," said Gupta.