The Telegraph
Thursday , September 5 , 2013
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Safety tips from Jusco, bikers

Next time you step out for a spin without a helmet, be prepared for a safety lecture from the schoolboy next door.

Utilities provider Jusco has devised a unique way to ensure road safety. The Tata subsidiary will now team up with students to sensitise masses in a city that has witnessed nearly 200 mishaps between January and July 2013. Also joining the team will be members of RoadMelters, the city-based outfit of Royal Enfield riders.

A decision to this effect was taken at a meeting on Wednesday at Jusco office.

Jusco DGM (customer relations and corporate communication) A.P. Singh, DSP (traffic) R.M. Sinha, chairperson of Safety Awareness for Everyone (SAFE) Club Ruchi Narendran and core-committee member of RoadMelters Raghu Raj Murmu were among those who attended the meeting.

The initiative is part of Jusco’s yearlong campaign ‘Zimmedar Nagrik, Zimmedar Shahar’ that aims to involve denizens in solving civic problems.

Speaking to The Telegraph, A.P. Singh said a joint effort of various stakeholders would go a long way in bringing safety to the roads.

“We had a preliminary discussion. Everyone showed eagerness to join the endeavour. The traffic DSP has agreed to earmark mishap zones and busy thoroughfares. We will focus our drive on these areas in order to reach out to a large number of people,” he added.

The Jusco senior official said SAFE clubs, which functioned in nearly 70 schools and seven colleges of the city, had agreed to depute student volunteers for the initiative.

“Usually, commuters tend to heed students more than traffic policemen. Involving students will also help us combat manpower crunch in traffic department. Theses students will be trained by traffic personnel before they join the drive,” said Singh.

This apart, students will also present short skits on road safety.

The 24-member RoadMelters has also agreed to screen 30-minute presentations at city cradles on safe riding habits such as use of helmets. This apart, the group will also host safety demonstrations on city streets.

Traffic DSP R.M Sinha said they had identified mishap zones and clogged roads. “We are happy over the interest shown by Jusco to curb road mishaps. We will back this endeavour,” he said.