The Telegraph
Saturday , March 2 , 2013
Since 1st March, 1999
CIMA Gallary

Soha graces fashion fest

- four-day event to feature eminent designers, models

Guwahati, March 1: Bollywood actress Soha Ali Khan lit up the ramp with vibrant hues at the North East Fashion Fest — a four-day fashion extravaganza that began here today.

She was the showstopper for fashion designer Sunita Shankar, who made innovative use of Assam silk, particularly eri, fusing her signature look with a universal theme.

“I have amalgamated traditional weaves with my signature look. I hope I have done justice to the textiles of Assam,” said Shankar, a 1990 graduate of National Institute of Fashion Technology, who has been retailing her designs from leading stores in the country.

Soha Ali Khan was all praise for Sunita’s creations.

Sunita has also been fashion and textile consultant to the Union textile ministry and some of her works have also been displayed at the Smithsonian museums in the US, Museum of the Far East in Sweden and Takashimaya Silk Museum in Japan, among others.

The other designers who showcased their collections today were Rajedeep Ranawat, Nida Mahmood and Jengjum Gadi.

Some other celebrated faces who will walk the ramp at the fashion festival in the next three days are Bollywood’s Mugdha Godse, Jiah Khan and Evelyn Sharma.

Models will be wearing creations of designers like Rajesh Jhunjhunwala, Niket, Ankita Choudhury, Kallol Dutta, Yana Ngoba, James Ferreira, Shraddha and Mayank, Raghuvendra Rathore, Prashantt Ghosh and Nandini Baruvah, among others, in the next three days.

A model at the fashion show. Picture by UB Photos

Besides fashion shows, workshops and lectures, the festival will also feature floor talks, exhibition of fashion and lifestyle products, cultural programmes and rock concerts.

The festival was organised by Basics Concepts and Marketing Limited — a Delhi-based event management company — and National Textile Corporation in association with the Union home ministry, ministry of DoNER, ministry of sericulture and Assam Police Wives Welfare Association.

The Telegraph is the media partner of the festival, which was inaugurated by Assam director-general of police J.N. Choudhury this morning.

According to the organisers, the motive behind this event is to promote sericulture, handlooms and designs of the Northeast and also give local talents a platform to meet prospective partners and markets.

“Market link is a big problem in the Northeast. We hope this event will provide the local entrepreneurs and weavers an excellent platform to showcase their products to buyers from the national market,” Shyam Kanu Mahanta, one of the co-ordinators of the festival, said.

Founder and CEO of Basics, Mayank Jha, said in the coming years this event will move out of the Northeast to other parts of the country and they also have plans to go international.

Singers Joi Barua, Gwyneth Alicia and others will perform during the festival.

“When we say tribal jewellery, the first thing that comes to our mind is African tribal jewellery. The Northeast has beautiful tribal jewellery but not many people know about it,” said designer Yana Ngoba.