The Telegraph
Monday , February 25 , 2013
Since 1st March, 1999
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Nift calls for better packaging of handicrafts

- Institute asks government to follow Flipkart, Jabong style to attract global customers

Bhubaneswar, Feb. 24: The National Institute of Fashion Technology (Nift) here has given a proposal to the state government to develop proper packaging techniques for handloom and handicraft products of Odisha to make them more attractive to international customers.

“The products can be packaged the way they are done by online retailers such as Flipkart and Jabong. It will make them more presentable and appealing for the global market,” said Nift Bhubaneswar director K.C.S. Ray, adding that workshops and programmes could be arranged for artisans, exporters and retailers of such products.

“Many persons are working for promotion of those products, but they largely lack packaging skills. Appropriate training will not only enhance the quality of the product, but will also make it more appealing to customers,” he said.

The institute runs a special master’s course in fashion merchandising under which the techniques of packaging are imparted.

Last week, a team from Nift attended a state-level advisory meeting chaired by chief secretary B.K. Patnaik, who advised them to work on the quality and durability of the Pipili appliqué.

It was also proposed at the meeting to introduce new courses at the institute.

At present, the institute runs four courses, including bachelor’s degrees in textile design, fashion design, accessory design and a master’s in fashion management.

“We will launch a new bachelor’s in fashion technology and a master’s in design soon,” said Ray.

In another development, Nift has also proposed documentation and research of products for handloom and handicraft museum by the state government.

“It will be a huge work to document the products in audio visual media with all the details. Nift has the professional expertise for it,” the director added.

The entrance test for the institute was held on February 10 and unlike last year, a huge number of students turned up for the exams this time.