The Telegraph
Friday , February 8 , 2013
Since 1st March, 1999
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Bharti creates eight hubs

New Delhi, Feb. 7 (PTI): Telecom giant Bharti Airtel today split its business into eight segments to build a more connected organisation.

The company, which had last week announced the appointment of Manoj Kohli as its new managing director, today said its operations would be divided into eight hubs. At present, there are three regional hubs.

The hubs will report to Ajai Puri, who has been elevated to the newly created position of director (market operations). Puri will report to joint managing director and CEO designate for India Gopal Vittal.

The changes will be effective from March 1.

“The new organisation design is aimed at furthering the company’s initiatives to build a more connected organisation, which is closer to the market place and is able to deliver a world-class experience to customers,” Bharti Airtel said.

Various telecom circles will be clubbed to form hubs.

“Circle CEOs will continue to report to a hub CEO and operate with the same level of independence (as they do now), while the hub CEO will provide overall guidance and oversight to the telecom circles under it,” it added.

Among other changes, operations director (west and distribution) Raghunath Mandava has been elevated to the position of director (customer experience). He will also report to Vittal.

Airtel Business chief marketing officer Najib Khan will now take over as CEO (homes and office), where he will be responsible for the telemedia business, SMB vertical, LTE and Wi-Fi services.

K. Srinivas will take over as director (special projects) and will be responsible for evaluating potential investment opportunities and developing business case across various lines of businesses. He will report to Bharti Airtel chairman Sunil Bharti Mittal.

Vittal, who will take over as the new CEO in March, was named additional director and joint managing director of Bharti Airtel.