The Telegraph
Thursday , January 17 , 2013
Since 1st March, 1999
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Think fresh without your boxes

- Jamshedpur boy Santosh Sharma’s second book eyes April debut

Thinking out of the box is passé. Do not just think out of it, dissolve it and start afresh, Jamshedpur-based author Santosh Sharma suggests.

A self-proclaimed “social entrepreneur” Sharma — who is credited with the foundation of Conscious Advisory Services — is putting his “dissolve the box” ideas in the form of a book, which he believes will help policymakers of the country curb crime, corruption and incidents of rape.

Tentatively titled Dissolve the Box with the tagline Your Meaningful Action, the 35-year-old entrepreneur is being helped by IIM Ranchi director M.J. Xavier in his new writing venture, that is scheduled for an April 2013, release.

Sharma, who shot to fame in 2011 with his debut book Next What’s In — that initially mooted the dissolve the box idea, which were subsequently adopted by a number of business cradles including IIM-Ranchi — said his new book would address mental biases and limitations.

The ideas discussed by him claim that the traditional and thinking out of the box method is flawed and that one must “dissolve the box” in order to escape pre-formed and stereotypical thoughts. The idea compels reader to leap beyond the axioms that biunds one’s creativity and insists on dissolving the box instead of “merely thinking out of it”.

Speaking to The Telegraph on Wednesday from his Birsanagar residence, Sharma, an alumnus of Telco’s Little Flower School, explained his concept by giving the analogy of a thief.

“If you ask a thief to think out of the box, he would probably become better and find new ways to manipulate the laws as he still thinks from the platform of being a thief because of his basic self-understanding. But if you ask a thief to dissolve his boxes instead, he will realise that he is not just a thief. There is more to him than being a thief and he just had a limited understanding of himself. This helps in bringing about a change in his thinking,” Sharma explained.

He added that his second book would try and underline the difference between craving and achievements that gives rise to frustrations leading to crime and corruption.

“We conducted a survey on 563 people for the book and found that power, money, lust and profession were some of the causes of frustration,” Sharma said. He added that in his book he would create a model that helps individuals to live, grow, lead, create and act.

Besides IIM-Ranchi, his ideas have already been incorporated in IIT-Kanpur, Indian School of Business, Hyderabad and Jamshedpur’s XISS.

Some corporate giants like Tata Steel, the Jhrakhand chapter of CII, ICICI Prudentials, Essar, Tech Mahindra and Air India too have welcomed the idea to improve their operational efficiency, coping mechanisms, creativity, growth, leadership, execution and designing capabilities.

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