The Telegraph
Wednesday , December 19 , 2012
Since 1st March, 1999
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Jharcraft shapes seasonal goodies

Christmas decorations designed by rural artisans of Jharkhand are set to liven up living rooms this festive season.

Tealight holders shaped out of bamboo in myriad colours, bamboo twinkling stars in green, blue and natural hues, the same material for Christmas trees in various sizes, Santa’s bamboo socks, small birds created out of homespun silk, papier mache stars, decorative candles in festive designs, wax candles which look like earthen diyas — all available at your nearest Jharcraft outlet.

This year, Jharcraft has jumped on to the Christmas bandwagon with a vengeance, stocking up on decorative items designed by skilled rural artisans associated with Urban Haat in Hazaribagh and Dumka.

With households on a decorating spree at this time of the year, also flying off the shelves with the seasonal items are Sohrai paintings on wild tussar fabrics, which are priced between Rs 176 and Rs 1,000.

Helping matters is the reasonable pricing. A set of 10 small bamboo tea light holders is Rs 375, a set of bamboo Christmas decorations come for Rs 250, twinkling stars in brown are Rs 29 a pair, wax candles in myriad shapes are available at Rs 75 per piece, while candle stands with Dokra art are priced at Rs 499.

Speaking to The Telegraph, managing director of Jharcraft Dhirendra Kumar said, “This is for the first time we have designed Christmas decorative items but everything is made by using natural bamboo instead of using artificial materials,”

Kumar informed that as many as 2,000 skilled artisans based in Urban Haat of Hazaribagh and Dumka started designing the decorative items two months ago. “We are looking forward to providing natural decorative items this season,” he added.

According to Jharcraft officials like store manager of the outlet situated near Kadru diversion Amit Sinha, the response has been overwhelming as customers are lapping up the natural products. “We are also getting orders to decorate Christmas trees for Rs 1,499,” Sinha said.

Along with the decorations, the stores have also stocked up on wooden crosses priced at Rs 200 each, brass statuettes of Jesus for Rs 1,140.