The Telegraph
Thursday , November 22 , 2012
Since 1st March, 1999
CIMA Gallary
art mela tips

Art Mela 2012 is on between November 23 and 25 at CIMA Gallery (Sunny Towers, 2nd floor, 43 Ashutosh Chowdhury Avenue) from 11am to 8pm. Prices range from Rs 500 to Rs 25,000. On your marks, get set...

Raj Mahtani tells you how to maximise the effect of your art

1 Look at the art per se. Don’t always go by the name.

2 The idea is to mix and match. Juxtapose colourful artworks with black & whites and pen & inks.

3 Play around with plants around your paintings.

4 The right frame can make or break a painting. Stick to simple wooden frames. Plastic and decorative ones are disastrous.

5 Mount it well to give the art some breathing space. The blank area maximises effect.

6       Finally, be the early bird at CIMA Art Mela! And enjoy the experience of literally shopping for art in a mela. It’s unforgettable.

“Art Mela is a very significant step in the art world taken by CIMA. Along with selling very important works of art, CIMA promotes young artists and also gives the public a feeling that art is affordable and not just the prerogative of the rich. It is a platform where you can come and buy art as a birthday gift or for your home. CIMA plays an important role to help the public discern between junk and serious art. Affordability of good quality art is the underlying essence and USP of Art Mela. And that’s what makes it a must-visit year after year.”

—       Raj Mahtani, couture jeweller and design connoisseur

Ajay Arya’s tips on how to max your art with some mix & match

1 Abstract art is often spotted in minimal, modern spaces but break the rules. Spark off such interiors with a dose of Indian ethnic art. An influence of Indian mythology, culture and ancient art can add charm to any contemporary home. Remember, art does not have to ‘match’ your interiors.

2 Ditch the symmetrical set-up. Opt for an off-centre positioning, thereby rotating the focal point of interest in a room. An asymmetric placing brings about an additional dimension.

3 Go with your instincts while putting together art on a wall rather than getting restricted to the style or the series. An eclectic mix of small and big art works, randomly positioned without following a routine format... it promises super impact.

“Every year, art lovers like myself wait for CIMA’s Art Mela. It’s a great place to source art for those who are doing up their homes as well as for those who like to spruce up their existing homes. Unique works of upcoming artists, stunning tribal art or beautiful works by great artists at very affordable prices, Art Mela has something for everybody.”

— Ajay Arya, Interior design consultant and Rashtriya Udyog Ratna Award winner