The Telegraph
Monday , November 19 , 2012
Since 1st March, 1999
CIMA Gallary

Boutique for fine flavours

- Gelakey estate opens tea showroom in Dibrugarh

Jorhat, Nov. 18: The secret to a perfect cup of tea can now be seen, learned and tasted at Cha Bagicha (tea garden), a tea boutique in the Upper Assam town of Dibrugarh.

In a bid to spread awareness about the health benefits of tea, to teach the right method to prepare the perfect cuppa and promote the habit of tea drinking, the management of Gelakey tea estate has come up with the idea to open an exclusive outlet, which was inaugurated by actor Bishnu Khargharia last week.

“At present, we have all varieties of Indian teas but we have plans to have teas from other countries of the world. We hope this would help attract tourists to Dibrugarh, the tea capital of Assam,” said Sumir Bagrodia, promoter of Cha Bagicha.

He said his boutique has stocked up on a variety of teas like CTC, Assam orthodox and Darjeeling, along with packets of green, herbal, organic, white, flavoured, masala, cardamom and ginger tea.

The exclusive tea outlet, claimed to be the first-of-its-kind in the region, would soon start serving ready-to-drink teas of all varieties and sell books on tea as well.

Bagrodia said the idea to open such a showroom struck him after he visited south India a few years back. “Since south India is famous for spices, I have seen several boutiques where only spices are sold and then the idea struck me to open such a showroom for tea,” he said.

“We have also provided a space to the Photography Club of Assam to showcase the state’s unique culture through photographs.”

It did not take Bagrodia much longer to give shape to his idea as he was already associated with the tea business. “I also own a small outlet — The Baloon — in Dibrugarh where tea is sold. But it was a regular outlet found in every nook and corner of Assam where other items are also sold. But Cha Bagicha deals exclusively with tea and its every variety found in the country,” he said.

He said tourists who visit Upper Assam often look for quality Assam tea to take back home but get cheated by scrupulous businessmen who sell them poor quality tea. “For tourists, Cha Bagicha is the right place from where they would find the perfect Assam tea,” the promoter said.

Bagrodia said some experts are currently training a few youths on the right method of preparing a cup of tea. As soon as they are ready, they would teach visitors the right methods to prepare quality tea. “Many people would not know how to prepare a cup of white tea or green tea. So, these youths could teach them how to do so,” he said.

 More stories in Northeast

  • Boutique for fine flavours
  • Kapil moots more facilities
  • Assam pile up 515
  • Murder suspect held
  • Dhabas under scanner
  • Festival hits hotel crunch
  • Basaiawmoit keeps party in doubt on re-election
  • Eye on quality tea export
  • Simsang festival
  • Blockade cripples lifelines
  • Rotten veggies?Take and scram
  • Pak 'endorses' Bihar CM
  • Tripura Cong seeks arrest of Left MLAs
  • Puja amid bandh and curfew
  • Four from Assam in main draw
  • Villagers hit streets against jumbo attack
  • Rock bands sign up for Simsang festival
  • Arunachal: the lawless outpost