The Telegraph
Saturday , November 17 , 2012
Since 1st March, 1999
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Banking on 3D freebie to break Khel Gaon jinx
- Television scheme extended by a week to woo buyers for 100 remaining flats at National Games complex

Buy a flat at the picturesque Khel Gaon complex, get a picture perfect 3D television free.

Construction major NCC Urban Infrastructure Limited is pulling out all the stops to sell the leftover 100 homes at National Games Housing Complex (NGHC) in Hotwar, Ranchi.

The state government had collaborated with the private firm to build 32 residential towers comprising 1,200 flats, penthouses and villas in Khel Gaon to house athletes in the run-up to the February 2011 National Games.

According to an agreement, the government retained its share of 220 flats after the sporting extravaganza and later leased out the same to house IIM-Ranchi hostels. For the remaining 980 quarters, NCC Urban tried to rope in corporate clients, but 100 of them — including half a dozen penthouses — have remained jinxed for more than a year, prompting the agency to woo individual clients as well.

“Initially, we sold around 300 flat through a draw, but then we were eyeing only corporate clients because they buy in bulk. However, now we are again inviting everyone to come, buy and win a free 3D television,” said Abhishek Kumar, a senior official of the construction firm.

He added that the scheme, which was valid till Thursday (November 15), had been extended by another week. “We are hoping to sell flats soon.”

Company sources said that 600 more flats were on the radar, but construction work would start only after the jinxed 100 found buyers.

Located on the outskirts of Ranchi, Khel Gaon has always attracted eyeballs for its imposing towers and clean and green ambience, far from the madding capital crowd. So far, 350-odd families have taken possession of their homes, while the rest are yet to come. The central excise department and Nabard too have bought two of the towers under corporate scheme to provide accommodation to their employees.

Residents said they had nothing to complain. “It may be located on the fringes, but Khel Gaon is so peaceful that you can discount that shortcoming,” said Subir Das, a bank employee and resident.

What about transportation costs and security?

“The minimum price of a flat here is roughly Rs 24 lakh, which goes up to Rs 45 lakh. People who are buying homes here do not exactly use public transport,” Das smiled. He added: “We feel very safe. Security guards keep vigil 24x7.”

Kumar said within a couple of months, Khel Gaon will throw open a shopping complex to meet every need of its residents. “A club house is also taking shape and will be leased out soon. The place won’t be any less than a mini Ranchi,” he added.