The Telegraph
Friday , October 19 , 2012
Since 1st March, 1999
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A panel discussion on human resource; (right) a session on marketing at Insight 12 at IISWBM

IISWBM, in association with The Telegraph, presented Insight ’12 — Synergy of Intellect — on October 9 and 10, which comprised discussions on the four major areas of management — finance, human resource, marketing and systems.

Inaugurated by D.K. Sanyal, the director of IISWBM, day one started with a discussion on finance with a very relevant topic: “Can social business break the chain of financial crisis?” Panellist Anirban Sengupta, joint commissioner, commercial taxes, stressed upon the need to bridge the gap between “social” and “profit” motives, while representatives from companies like KPMG, PwC, BOC and Indiabulls analysed concepts such as Grameen Bank and ITC’s e-Choupal. The session concluded with the thought that only CSR (corporate social responsibility) initiatives cannot bring about financial inclusion.

“Industrial revolution” was the topic of discussion on HR and saw participation from firms like The Andrew Yule Group, IFB Agro and WBSEDCL. Underlining the need to develop industrial relations, the speakers touched upon issues like the growing aspirations of employees and steps modern managers must take in the age of “human capital-driven organisations”. The recent labour problem at Maruti’s Manesar plant was also discussed. The conclusion at the end of the discussion? “We are in an age of collaboration, not conflict”.

Day two began with an informal speech by Suparno Moitra, eastern and north-eastern head of operations, Nasscom. Addressing the students from their midst instead of from the dais for “better interaction”, he emphasised the importance of skill over knowledge.

The first discussion of the day was on systems, “Big data and predictive analysis”, followed by one on marketing, “Is addressing latent needs a key to current marketing?”

The two-day event also saw participation from industry veterans like Chandan Sengupta (senior general manager, marketing, Haldia Petrochemicals), ISI faculty member Srabashi Basu and Dhruba Mukherjee (from The Telegraph).

“IISWBM is the oldest B-school in the country and Insight is one of the oldest panel discussions in the circuit. This event also gives the first-year students of our institute a great insight into the industry they will soon be joining,” smiled Esha Chatterjee, a second-year student of marketing and a member of the organising team.