The Telegraph
Wednesday , October 3 , 2012
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…And Audi to follow suit after festive season, even as sales soar

New Delhi, Oct 3(PTI): Luxury car maker Audi India said Wednesday it expects to do better than its target of selling 8,000 units this year, after sales surged by 82 per cent in September compared with the same month of 2011.

The company is also thinking of raising the prices of its entire range of vehicles after the festive season, in November or December, to mitigate the impact of adverse foreign exchange movements and strengthening of raw material rates.

“With the strong numbers in September, we have already crossed last year's total sales numbers. It is a big achievement for us. We are now fully confident of crossing our target of selling 8,000 cars in 2012 by a good number,” Audi India Head Michael Perschke told PTI.

The company's sales in September soared by 82.16 per cent to 1,011 compared with 555 units in September 2011, he added.

Audi India has so far sold 6,417 units in the first nine months of this year, as against 4,210 units in the year-ago period. In 2011, the firm had sold a total of 5,511 units.

”All of our models contributed to this growth. However, sedans A4 and A6 and sports utility vehicle Q3's numbers were significantly helpful in this year,” Perschke said, adding that the entire Q range of SUVs recorded good sales.

Talking about the impact of foreign exchange fluctuations and rising input costs, he said it is impacting the company.

”We do not want to spoil the festive season. So there will be no price hike in October. However, we seriously need to revise the prices and an increase is expected in November or December and,” Perschke said.

The company will consider hiking the prices of all its product range -- both assembled and imported vehicles, he added.

Audi India has already raised the prices of the Q3 by up to two per cent, translating into an increase of Rs 50,000.

The company at present has 21 dealerships and it is expanding the reach to 24-25 outlets by the end of this year, Perschke said.