The Telegraph
Wednesday , September 19 , 2012
Since 1st March, 1999
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Byloom in salt lake

For those non-south Calcuttans tired of wading through human and vehicular traffic just to step into the colourful and gorgeous world of 58B Hindusthan Park aka Byloom, here’s good news. The apparel, accessories and lifestyle store has now opened its second outlet in Salt Lake.

Glazed pottery and (above) bed linen at Byloom

Housed conveniently on the ground floor of an old house near Central Park, the FE-495 Salt Lake Sector III address (in the lane opposite Central Park’s Gate 2), is spread over 1,500sq ft, with dedicated rooms allotted to saris and home furnishings.

“It has been a little more than a year since we launched the Hindusthan Park outlet but we had to launch this one because we got repeated requests from people living in Salt Lake and its adjacent areas,” explains Malavika Banerjee, one of the four partners of Byloom, adding, “And we also promised our customers that we would open this store about now, so that they have enough time to stitch their blouses for the Pujas!”

The new store, living up to Byloom’s own brand image, recreates the flavour and ambience of the flagship store with its bright-coloured walls, elegant dark-wood furniture and cosy layout. Saris and dupattas are displayed on walls, knick-knacks strewn around casually, made for easy browsing, across the three-room store.

“We thought about opening shop in a mall and scouted locations but in the end we could not imagine opening one anywhere but in a small, privately located place. I don’t think even our customers would appreciate seeing a Byloom in a mall,” says Bappaditya Biswas, who along with wife Rumi are also Byloom partners.

The shop, which will remain open on all days except Mondays, from 11am to 7.30pm, stocks cotton, silk, tussore, linen saris, scarves, dupattas, glazed pottery, stationery and body-care products along with accessories like jewellery, bags and footwear.

“The challenge for us is to give those in Salt Lake exactly the same experience and quality as they have received in our original store. Post-December, we will ensure that even this outlet is open seven days a week,” signs off Malavika.