The Telegraph
Monday , July 23 , 2012
Since 1st March, 1999
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Rio Tinto launches brand in Guwahati

Jewellery companies are now looking forward to doing business in the Assam market, which has shown a 10-15 per cent growth annually.

“The jewellery market in Assam has shown good growth prospects, paving the way for companies to enter the region,” Bikash Soni, a senior official of L. Gopal Jewellers, told The Telegraph.

He said the Guwahati market was very important because of its central location and connectivity, adding that of late, many companies had entered the market.

He said the response from the people had been good in Guwahati, as varied products, meeting the needs of varied people, were available.

Rio Tinto, one of the world’s major diamond producers, launched its flagship Indian diamond initiative, Nazraana, in Guwahati on Saturday at an event conducted in association with L. Gopal Jewellers.

Nazraana takes its brand name from the royal gifting rituals of the past.

The exquisite collection of jewellery is crafted using genuine natural diamonds and hallmarked 18K gold or 925 (standard) silver. The products are available from Rs 4,999 onwards.

“It is a very good gift product and is also priced low,” Bikash said.

Vikram Merchant, manager, Rio Tinto Diamonds India Representative Office, said Nazraana products were beautiful, timeless and affordable. “We are happy to be associated with L. Gopal Jewellers in introducing this new gifting category to consumers in Guwahati.”

Actress Barsha Rani Bishaya unveiled the collection and was gifted the first dazzling memento by Vikram Merchant. The launch event will be followed by a promotion at the L. Gopal Jewellers showroom from July 21-29.

Rio Tinto is a leading international mining group headquartered in the UK and operates a fully integrated diamonds business from exploration to sales and marketing. It is one of the world’s major diamond producers through its 100 per cent control of the Argyle mine in Australia, 60 per cent of the Diavik mine in Canada, 78 per cent interest in the Murowa mine in Zimbabwe and 100 per cent interest in the Bunder project in India.

A key element of Rio Tinto diamonds’ marketing focus in India is to support the growth in the domestic diamond jewellery sales. A double-digit growth in Indian diamond jewellery consumption is forecast between now and 2020, taking into account factors such as India’s long tradition of gold use, a strong gem/diamond culture, a solid luxury tradition and a fast emerging middle class.