The Telegraph
Thursday , May 10 , 2012
Since 1st March, 1999

XLRI seeks winning ideas
- Unique contest for case studies on livelihood generation

Impressed by a livelihood scheme that is, say, designed for needy tribal homemakers? Any theories on why an interesting entrepreneurial idea did not take off? Share it with XLRI and win a prize.

The Father Aruppe Centre for Ecology and Sustainability (Faces) at XLRI is partnering with ACCESS Development Services, a non-profit company offering technical assistance in micro-finance, to host a unique competition. The Sitaram Rao Livelihoods Case Study Competition 2012 will showcase ideas for livelihood programmes across India.

Applicants are invited to write out 500-word abstracts of case studies by June 15, of which 10 will be shortlisted. Among the 10, three top entries will get prizes of Rs 1 lakh, Rs 50,000 and Rs 25,000. Prizes will be awarded in New Delhi by November, 2012. The assessment criteria will be the relevance of the case to the theme, novelty factors,its impact and outreach.

Interestingly, except persons connected with the organisers, anyone can apply. Applicants need to focus on the livelihood ideas that worked and why. But an entry that takes up a case that had potential but did not succeed, and then goes on to analyse flaws and gives solutions, also has a fair chance of winning.

Basically then, the Sitaram Rao Case Study Competition is a platform to identify emerging models and practices used in livelihood generation in the country. Fittingly dedicated to late Sitaram Rao, mentor of the Indian micro-finance and livelihood movement, the competition aims to showcase solutions, breakthroughs, experiences and best practices to fight poverty.

“The whole aim of this contest is to generate knowledge on what India thinks and does to combat poverty. Many initiatives may be brilliant, but not well known,” said Madhukar Shukla, Faces head and senior XLRI faculty member.