The Telegraph
Tuesday , December 20 , 2011
Since 1st March, 1999
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Utterly butterly target for Sudha

Patna, Dec. 19: Chief minister Nitish Kumar today motivated Bihar State Milk Co-operative Federation (Comfed) to take on the might of Gujarat-based Amul and compete with its products.

While Sudha, the popular brand name for Comfed, has an annual turnover of Rs 1,004 crore, Gujarat Cooperative Milk Marketing Federation Ltd had a turnover of Rs 9,774 crore in the last fiscal.

While attending a programme at a Sudha plant in Phulwarisharif, the chief minister said: “Sudha has extended its capacity to produce 11 lakh litres of milk everyday. I am very happy about it. It is a big achievement for Bihar but it is not enough. I want Sudha to touch the sky, that’s the only limit. If Amul can reach the pinnacle of success, why not Sudha? The products of Amul Dairy can be found in each and every market in the country. I believe Sudha has the potential to surpass Amul.”

He added: “Sudha is the pride of our state. It markets its products in every district. I still remember there was a time when nothing was going right for Bihar but Sudha was flourishing under the guidance of National Dairy Development Board.”

Espousing on how Sudha could hope to win the race against Amul, Nitish said it was necessary to bring about a white revolution in the state.

“I believe one day Sudha will flourish in markets everywhere. If Amul can do it, why not us? My suggestion is that Sudha should expand and augment its efficiency to produce more milk. Increase the pace of your work. Do aggressive marketing. Only then the white revolution can be brought about in Bihar,” the chief minister said.

Nitish also inaugurated a bulk milk-cooling unit through remote control. It will be used to cool raw milk in villages of Nalanda, Saran and Vaishali districts. Loans were also distributed to 2,000 dairy farmers.

To maintain the quality of the milk, Sudha has recently set up six bulk milk-cooling units at Biharsharif, Hajipur, Ekangsarai in Nalanda and one in Saran district. Apart from it, Sudha has also set automatic milk-collection units and electronic milk-testers at various places.

Focusing on the expansion of milk production, Nitish said more dairy plants should be opened where milk can be produced.

“The state government is providing all possible support to the federation and the farmers. Having measured the opportunity, two more dairy plants are being constructed at Biharsharif and Dehri-on-Sone, where 4 lakh and 1 lakh litre milk can be produced respectively,” said Nitish.

He added: “I am not happy that Sudha has only doubled its production in the past six years. I will be happy if the production increases four times in the coming years. One brand (Amul) is found everywhere. Why can’t Sudha be that brand?” stressed Nitish.

Responding to the chief minister’s direction, Comfed managing director Harjot Kaur said: “We will try to surpass Amul. It is a difficult task. But when there is a will there is a way. We will try to live up to your expectations.”

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