The Telegraph
Saturday , December 10 , 2011
Since 1st March, 1999
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Meena Bazaar

Shoppers made a beeline well before the official opening hour of 10.30am to grab the best buys at Meena Bazaar on Wednesday. Organised by Rotary Yuva in association with t2 at The Platinum Suites (22 Camac Street), the shopping mart had over 50 stalls selling everything from party wear to kitschy home buys. Supported by the National Jute Board, the fair was inaugurated by minister Firhad Hakim, who encouraged the use of eco-friendly products like jute, also a “major industry” in Bengal. “The whole concept of taking your shopping home in jute bags instead of plastic packets is an important step towards a greener environment,” said the minister.

Just a few hours into the fair and the sales already started soaring. Jewellery was the biggest draw at stalls like Junk, Nik Tac and Naari. “We brought a range of designs but it’s the quirky fusion pieces that are the real hot-sellers,” said Tania Sen of Junk.

Some outstation tags showcased for the first time. “With the party season around the corner, this exhibition was a good way to launch my label in Calcutta and tune into the style sensibilities of the people here,” said Anu Khara of Delhi-based resortwear label Feel.

Another busy corner was the chocolate stalls offering tempting treats like cupcakes, choco-chip muffins, creamy doughnuts, flavoured brownies and chocolate gift hampers.

Post-10pm, a fashion show with famous faces stole the spotlight.

The organisers were happy with 3,000-plus footfall that poured in till midnight. “Meena Bazaar is Rotary Yuva’s first initiative and the response has exceeded our expectations with the crowd flow and a great set of exhibitors,” said Prashant Jalan, president, Rotary Yuva. All proceeds from the exhibition will go towards providing better infrastructure at Dakshin Kalikata Sevashram, a home for destitute boys.

Rituparna Sengupta with Murder co-star Indrajit
Purbayan Chatterjee sets the background score for the fashion show
Saheb Chatterjee and Jessica

After a full day of shopping, more clothes to ogle at. The idea struck home with the fashionable Tollywood set at Meena Bazaar as the fashion exhibition by day turned into a music-and-fashion extravaganza by night.

First up was the show by the National Jute Board, which aimed to showcase the much maligned fabric’s chic appeal. “To a lot of you, fashion in jute is like an item number by Nirupa Roy,” joked Atri Bhattacharya, secretary, National Jute Board, only to prove just the reverse with the show that followed. Models walked down the dance floor at Shisha Reincarnated in bright, two-tone jute-silk saris interspersed with the odd kurta or skirt and jacket. While Locket Chatterjee wore her grey six yards seedha pallu with a bandhgala blouse, Parno Mittra rocked the look with an itsy-bitsy backless red choli and Jessica glammed it up with a red corset. Jute-cotton kurtas and jackets were also seen.
Next up was Abhishek Dutta’s line of bridal and festive wear dazzling with jewellery by Anjali Jewellers. Sheer was a dominant theme on jumpsuits, dresses and tops.

Rituparna Sengupta was styled in a heavily-embellished pink lehnga with a demure white peasant blouse that got its oomph factor from a red bikini worn beneath. Nusrat Jahan grabbed eyeballs in a green kurta with draped detailing. Mumtaz Sorcar sported a sheer green sari over gold lame pants and Tanushree glammed up a layered magenta kurta.

The models walked to sitarist Purbayan Chatterjee’s Sagar, specially composed for the show, with show-stoppers who sported popular Bollywood motifs.

Post-show, it was time for those who walked the ramp and those who watched to sit back and catch up over cocktails and snacks.


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