The Telegraph
Tuesday , October 25 , 2011
Since 1st March, 1999
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Sweet temptations to tickle your tastebuds
Sweet shops have come up with innovative packaging to attract buyers. Picture by Sanjib Mukherjee

Bhubaneswar, Oct. 24: Diwali is not just about bright lights and glittering fireworks. It is also about sampling scrumptious laddoos and creamy malai. After all, it is also the festival of sweet indulgences.

Sweetshops are at their busiest during this time of the year, vying with each other to attract customers. Though the traditional moti choor laddoo and kaju barfi still remain everyone’s favourite, multi-coloured sweets that come in attractive shapes are fast disappearing from the shelves.

“A section of people prefer to indulge in different, unique kinds of sweets. Keeping them in mind, we have prepared kaju choco ball, kaju chrunchy and kashmiri roll,” said Anil Periwal of Sri Kunj confectionery.

Made with a coating of pistachio, green laddoos have given the traditional sweet a twist and have become popular among customers. Kamala barfi, which is shaped like a lotus, looks attractive with its vibrant colours — a tinge of red at its centre and a dark-green coating of pistachios. Other varieties of sweet such as chandrakala, rasogolla, milk cakes, and joda barfi are also selling like hot cakes. Dry fruit packets assorted with cashews, almonds, raisins, pistachios also make a popular gift item.

To add extra sweetness to the pleasantries, sweet shops have come up with innovative packaging. Dry fruits and sweets wrapped in glossy paper or packed in beautifully ornamented silver-plated boxes makes the sweets look even more tempting. The packages, however, come with a price tag. While a glossy wrapping costs around Rs 200, a silver or gold-plated box embedded with colourful stones and designs can cost up to Rs 2,000.

“People nowadays are more interested in presentation. They not only want the sweets to taste good but also look good,” added Periwal.

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