The Telegraph
Saturday , October 15 , 2011
Since 1st March, 1999
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Extended summer hits woollens sale

Oct. 14: Post Pujas, retailers are missing the nip in the air.

With October showing no signs of heralding the nip, there’s no rush for woollens either unlike in previous years though most of the collection has arrived in the branded showrooms in the city.

The sale of other goods in these stores, however, remains unaffected.

“Our new collection of sweaters and jackets usually arrive by the second week of October. While the sweaters start from a range of Rs 1,699, the jackets are available from a range of Rs 1,700. Usually, people start making their purchases of woollens after Durga Puja, but since the past two-three years they come here only in November when the cold weather sets in,” R. Bosnet, store manager of a Levis outlet, said.

“Even in October the weather remains hot and humid. Hence, not many customers are turning up to buy woollens yet,” added Bosnet.

“Our collection of sweaters and jackets has already begun to arrive. Customers are dropping in, but the sale will definitely pick up once the winter actually sets in. This heat still persists and people are waiting for the weather to cool down a little. Our jackets and sweaters are available from a range of Rs 1,500,” a salesman at a Monte Carlo outlet said.

Amid the slowdown in sale of woollens, the wedding season has come as a saviour as the demand for men’s suits has shot up.

“Our new collections are already on display. Since it is the wedding season, we are receiving several orders for suits. But the weather is still very warm and we expect the sale of woollens to definitely pick up by next month. Our suits range starts from Rs 3,000 and can go up to Rs 2 lakh,” A. Ojha, floor manager of a Raymond outlet, said.

The weathermen have blamed the high-surface humidity level for the persisting hot weather.

The weather today was hot with the maximum temperature being 35 degrees Celsius and the minimum 27 degrees Celsius.

The surface relative humidity today was also high at 75 per cent.

The weekend, however, promises to be a bit more pleasant with the maximum and minimum temperatures likely to be around 33 degrees Celsius and 25 degrees Celsius, respectively.

Rainfall has also been predicted during the next few hours in the city and its neighbouring areas.

“The temperatures during October last year, as well as this year, have remained two to three degrees above normal. This month the temperature has varied between 30 degrees Celsius and 34 degrees Celsius. But the main reason of discomfort is the high level of relative surface humidity that is still around 80 per cent,” H. Pathak, director of the Regional Meteorological Centre, said. “We announced the withdrawal of the monsoon from the city, as well as the state, on October 13. With this, the relative surface humidity will gradually reduce to 40-50 per cent by winter. In fact, people can expect to enjoy a cool weather by the last week of this month,” Pathak added.

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