Visitors check out Jharcraft products at a store in Jamshedpur on Sunday. Picture by Bhola Prasad
Jharcraft has now put another feather in its heavily plumed cap by becoming a consultant for a major corporation.
The state handloom and handicraft corporation, known for its finest silks and burgeoning markets across India and abroad, has inked an agreement with the education and technology division of Infrastructure Leasing and Financial Services (ILFS), a leading infrastructure and finance company, to help it out with its corporate social responsibility (CSR) activities.
The ILFS, headquartered in Mumbai, has been entrusted with the work of constructing the Ranchi-Hazaribagh highway and other road projects along with the state government.
For the first time, the company has decided to provide livelihood activities to villages as a part of their CSR. And it has roped in Jharcraft — after an extensive survey — to implement the work.
“With the ILFS now in Jharkhand, we thought of providing livelihood programmes for those who need them. After a market analysis, we decided on Jharcraft as our partner in this venture because of its performance and credibility,” said Vikash Kumar, regional head of ILFS, Jharkhand.
The Jharkhand branch of ILFS has recently launched a survey to identify villages and the target groups in the areas with whom they would work.
The livelihood-oriented programmes will be launched in due course.
“We had been doing skill development programmes initially. We used to spot unemployed youths and train them to earn their livelihood. However, with Jharcraft as a partner now, we will not only give training but also give them the raw material for production and link the beneficiaries to the market,” said the ILFS representative.
Dhirendra Kumar, Jharcraft managing director, was equally enthused about this opportunity.
“We’re already working with Jindal Steel and Power in Patratu. But this is our first major project with a corporate firm. Jharcraft will train villagers who will form self-help groups and clusters. From us, the beneficiaries will get raw materials and the know-how to produce various items that we will market,” said the Jharcraft head.
Jharcraft has been in the news for branching out across India. It’s latest store was inaugurated in Ahmedabad.