The Telegraph
Thursday , April 14 , 2011
Since 1st March, 1999
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CSR as tool to boost growth

Dhanbad, April 13: Companies should treat corporate social responsibility (CSR) as an opportunity rather than a burden, as it increases visibility and contributes to growth.

The advice came from the director of Indian School of Mines, Tarkeshwar Kumar, today. Kumar was speaking at a workshop, titled Responsible Mining through Corporate Social Responsibility, organised by the institute’s department of management studies in association with an NGO, Partners in Change.

“CSR should be viewed as an inclusive growth step rather than a compensatory measure,” Kumar said.

Other speakers at the workshop were senior president of Adhunik Power and Natural Resources Limited Vinod P. Sinha, director-in- charge of Electrosteel Castings Limited R.S. Singh, director (personnel) of Hindustan Copper Limited Anupam Anand and chief executive officer of Partners in Change Amalendu Pal.

Representatives of other institutes and industry, including BCCL, Tata Steel, Central Institute of Mining and Fuel Research and BIT-Sindri also participated in the daylong meet, which was divided into three technical sessions.

“Business is not only about making money, it is also about serving the society,” said R.S. Singh. He added that CSR measures should be executed in such a way that the beneficiaries felt that their lives were improving because of their own efforts.

“Providing skill training and creating job opportunities is the best way to make a person a part of the development process,” he added.

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