The Telegraph
Thursday , April 7 , 2011
Since 1st March, 1999
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Made for industry
Calcutta Business School

The Calcutta Business School (CBS), promoted by city-based industry groups, has steadily developed into a world-class management institute within three years of its being. Part of the prestigious Shikshayatan Foundation — that runs institutes such as J.D. Birla College and Birla High School, Shri Shikshayatan College and School — it’s an autonomous institution affiliated to the All India Council for Technical Education.

The fully residential campus, spread over 15 acres, is located on Diamond Harbour Road, Bishnupur. Says Suman K. Mukherjee, director, “There are 50 elective subjects in our core programme — postgraduate diploma in management (PGDM), and 20 international professors to teach our students.” These professors come from reputed universities in the US (Duke, Rutgers, Washington, North Carolina), Australia, New Zealand and the Philippines. “We also have full-time as well as visiting faculty from the IIMs, Xavier Labour Research Institute, Jamshedpur, and other top Indian B-Schools,” adds Mukherjee.

CBS also offers short-term management development programmes (MDP) for working professionals. It has a 70-room centrally air-conditioned set-up with excellent classrooms, and recreational and dining facilities exclusively for this. Besides, there are hostels, a gymnasium, a canteen and other recreational facilities. “Since management students need to work hard for at least 16-18 hours daily, we provide them with an impeccable residential campus,” says Mukherjee.

Says S.M. Devadasan, a faculty member, “A unique feature of our teaching method is the emphasis on case studies. A professor outlines the subject and assigns a practical or real-life case to a small group of students. The latter analyse the problem and prepare a report or presentation. This is then critically viewed by a panel of professors. Emphasis is laid on learning by reflection, discussion and insight.” With the faculty members being from both industry and academics, teaching is more effective, he says. In addition, training in soft and hard skills ensure that students are able to handle various projects with ease. During the first year, the curriculum requires students to deal with case studies, business modelling, project development and so on. In the second year, they opt for specialisations.

Since CBS has strong linkages with industry — also because its board members are renowned industrialists — there is a constant interaction to identify areas and emerging trends vis-a-vis placement. “We place students in leading firms for summer internships,” says Milan Bhowmick, chairman, MDP and placement cell. “Many of the students get permanent jobs in these companies after they pass out.” Most of he first batch of students got jobs in top firms across the country. Many of the final-year students have already got placements. For instance, Yuvraj Mathur, a second-year student from New Delhi. “Getting timely placements is no big deal here because of the involvement of a number of top industrialists,” he says. Roshan Joseph, who graduated last year, was picked up by Calcutta-based conglomerate Eveready Industries.

With so much on offer, CBS courses naturally come at a hefty price, which is perhaps beyond the reach of an average middle-class Indian family. A two-year PGDM costs Rs 7.5 lakh (payable in installments). “If you consider the facilities — intelligent campus, global-standard faculty, modern audio-visual aids — the fee is not that steep,” says Debasish Chaudhuri, an assistant professor. “There are fee waiver schemes for second-year students who have performed exceptionally well in the first year.”

The director, however, admits that although CBS is known in the region, it has to go a long way before it becomes a national “centre of excellence”. “We have to strengthen our research and improve placement,” says Mukherjee.

Vital Statistics

WHAT IS IT? A management institute run by big industry groups

WHO’S THE BOSS? Suman K. Mukherjee is the director

where is it? Diamond Harbour Road, Bishnupur-743 503, 24 Parganas (South)


Phone: (033) 24809610; fax: (033) 24809612

Involvement with industry, international faculty, smart campus

It’s relatively a new venture and fees are a bit high.

Prasun Chaudhuri

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