The Telegraph
Saturday , May 29 , 2010
Since 1st March, 1999
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Taste this: Hygienic street snacks on wheels
- Eco-friendly mobile food kiosk does brisk business, likely to visit tourist spots soon

Ranchi, May 28: A pilot project started about a month ago by a young entrepreneur in association with Jharkhand State Tourism Development Corporation (JSTDC) is spicing up the evenings here.

A part of Incredible India campaign, the mobile food van — St. foodocracy FCR (A celebration of Youth Within) — goes around the state capital, dishing out hygiene and lip-smacking street food at reasonable price. Every evening, the fire-resistant, eco-friendly vehicle, procured at a cost of Rs 8 lakh and manned by seven persons, visits three spots.

At present, the kiosk offers south Indian and Chinese delicacies. Italian delicacies and Bengali sweet dishes will soon enter the menu. One cook each from Darjeeling and Nepal prepare the food.

“Our’s is an eco-friendly mobile food van. The cooked food is kept in aluminium foil containers, which keeps it fresh. Besides, the waste products are not thrown away, rather we recycle them,” said an employee, Tridev Anand.

“The idea is to change the perception of street food and focus on the hygiene angle. The kiosk not only sells food. It also imparts a lot of information about quality of street food to the consumers,” said Vishwajeet Singh, the entrepreneur who started the venture.

Aloke Prasad, the general manager of JSTDC, said they were planning to send the mobile van to picnic spots once the project proves to be successful in the state capital. “The food kiosks at picnic spots like Dasam, Jonha and Hundru do brisk business, but the quality of food is poor. The mobile food van will be of great utility there,” he added.

Singh agreed. “These tourist spots remain crowded on weekends. Our target is to tap the flowing crowd,” he said.

As per plans, the mobile van will start visiting the tourist spots from next month.

Singh is testing the market response for the food, its quality and price. He gives a monthly report to the tourism department.

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