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Matchmaker, matchmaker, make me a match
Ever wonder who advises Akshay Kumar about which cola to lend his brawn to? Or how a company convinces Sachin Tendulkar to endorse its brand? Well, it’s the expertise of a few professionals who have the gift of the gab, a knack for selling and flair for managing celebrities. What most celebrities do — outside their area of expertise — is looked after by members of the celebrity management industry. ...  | Read.. 
 
Cook up a storm
You have known the group as a hotel chain. Now, the Apeejay Surrendra group has started a hotel management ins...  | Read..